Going Once, Going Twice, Sold: Delta Launches SkyMiles Online Auction

New feature offers members exclusive opportunities to redeem miles for special events and adventure packages


ATLANTA, June 6, 2007 (PRIME NEWSWIRE) -- Delta Air Lines (NYSE:DAL) SkyMiles(r) members may now bid miles for a variety of merchandise, such as unique gifts, exclusive event opportunities and exciting adventure packages, through the new SkyMiles Online Auction.

"We're constantly seeking creative ways to engage our customers and offer additional mileage-redemption opportunities," said Jeff Robertson, managing director of the SkyMiles program. "The SkyMiles Online Auction is another great step as we enrich the Delta experience and add value to the program for all SkyMiles members."

Items available in the upcoming SkyMiles Online Auction include:


  *  Tickets to the Premiere Performance of KOOZA(tm) from Cirque du 
     Soleil(r) in Toronto -- Winning bidder will enjoy access to the 
     Tapis Rouge(tm) VIP Suite and the Premiere celebration after the 
     performance.
  *  Ultimate Atlanta Baseball Gameday Experience -- Winning bidder 
     will rub shoulders with Jeff Francouer; receive four tickets to 
     the game; cruise the field in the Delta-branded Mini Cooper; 
     enjoy dinner at the Chop House; throw out the first pitch; and 
     receive an exclusive VIP tour of the ballpark and the Ivan Allen, 
     Jr. Museum and Hall of Fame.
  *  Gameday Lunch with Mariano Rivera -- Winning bidder will dine 
     with one of baseball's greatest relief pitchers at Mo's New York 
     Grill before Mariano takes the field that evening.  Package also 
     includes autograph and photo opportunities.

Members can access the SkyMiles Online Auction by logging on to delta.com/skymilesauction using their SkyMiles number and PIN. Members can use their miles to bid for available items, which they can use for themselves or as gifts for others. Auction items will be awarded to the highest bidder. Winning bidders will be notified by a Delta representative via e-mail or phone. New auction items will be posted on an ongoing basis. Miles redeemed for select auction items will be donated to participating SkyWish charities.

Customers must be SkyMiles members to participate. There is no transaction fee for participating in SkyMiles Auction. Customers can enroll in the SkyMiles program, view more information and learn complete SkyMiles Online Auction terms and conditions by visiting delta.com/skymilesauction.

Delta continues to lead the airline loyalty industry by redeeming more than 9 million Award Tickets over the last three years.

The award-winning Delta SkyMiles Program offers members multiple mileage-earning opportunities when flying Delta, Delta Shuttle(r), the Delta Connection(r) carriers, Delta AirElite(r) and other SkyTeam(r) airlines. Additional mileage-building opportunities are offered through more than 100 partners such as the Delta SkyMiles Credit Card from American Express, SkyMilesShopping.com, participating hotels, car rental companies, telecommunication services, restaurants, retailers and more. Now in its 26th year, the SkyMiles program received a "Lifetime Achievement Award" at the 2006 Freddie Awards in recognition of its many contributions to the airline loyalty industry, and it was named "Best Frequent Flyer Program" for 2006 by Business Traveler magazine.

Delta Air Lines offers customers service to more destinations than any global airline with Delta and Delta Connection carrier service to 332 destinations in 57 countries. With more than 60 new international routes introduced in the last year, Delta has added more international capacity than all other U.S. airlines combined and is the leader across the Atlantic with flights to 36 trans-Atlantic destinations. To Latin America and the Caribbean, Delta offers nearly 700 weekly flights to 63 destinations. Delta's marketing alliances also allow customers to earn and redeem SkyMiles on nearly 15,000 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Including its SkyTeam and worldwide codeshare partners, Delta offers flights to 479 worldwide destinations in 105 countries. Customers can check in for flights, print boarding passes and check flight status at delta.com.

The Delta Air Lines, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=1825

Terms and Conditions

All SkyMiles program rules apply. To review the rules, please visit Membership Guide & Program Rules. Tickets cost $10 more if purchased from Delta over the telephone or $15 more if purchased at an airport or city ticket office, and these amounts are non-refundable. The U.S. State Department's new visa and passport requirements for international travel have recently changed. Review requirements for international travel at delta.com.

Eligibility: SkyMiles Online Auction is for use within the 50 United States and the District of Columbia, with U.S. addresses. Merchandise may only be shipped within the 50 United States and the District of Columbia. Rules of SkyMiles Online Auction: SkyMiles Online Auction is available only to existing SkyMiles members. Members must login at delta.com and agree to the SkyMiles Online Auction User Agreement in order to bid on auction items. The bidder who has bid the highest amount at the end of the auction period will be named the winner. If the winner does not have sufficient miles to cover the winning amount, a new winner will be chosen by a predetermined process. Delta reserves the right to declare the winner or cancel the auction if unusual circumstances occur. Auction Items & Redemption: All auction items are subject to availability. Winning bids must be paid entirely with miles. Your SkyMiles account balance must be sufficient to cover the mileage of your winning bid. For full terms and conditions see the SkyMiles Online Auction User Agreement. Fees: No fees will apply. Restrictions: All SkyMiles program rules apply. To review the rules, see SkyMiles Membership Guide & Program Rules. All offers subject to the terms and conditions of each individual partner. Offers void where prohibited by law. Other restrictions may apply. Miscellaneous: Offers and participating partners are subject to change without notice.

Cirque du Soleil is a trademark owned by Cirque du Soleil and used under license.



            

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