ATLANTA, June 8, 2007 (PRIME NEWSWIRE) -- Spunlogic, an award-winning interactive marketing and technology agency, today announces the launch of the redesigned CRUNK!!! Energy Drink website (www.crunkenergydrink.com).
With a high-energy brand created by Lil Jon and several well-known endorsers, CRUNK!!! needed a website to take their online marketing to the next level -- to stay true to the established brand while driving more traffic to the site, engaging users, and leveraging existing marketing channels.
As CRUNK!!!'s interactive agency of record, Spunlogic created a website that strengthens the brand online as they move to expand into new markets. The website fuses Lil Jon's personality with the South's hip-hop culture. The redesign has vivid imagery, CRUNK!!! community pages with events, image galleries and downloads, a drink recipe page, and an Ask Lil Jon section that will be followed up with video responses.
In addition to the features in the initial launch, the site also needed to be built on a platform that would allow the site to be expanded with new features such as ecommerce, sweepstakes, promotions and other marketing efforts.
"We are thrilled to be working with CRUNK!!!," said Wade Forst, Spunlogic's Creative Director. "The culture of the brand and excitement of the team behind it has allowed us to be extremely innovative. We're equally excited about the opportunities to work on new media and social networking projects in the future."
"We were looking for a local agency to recreate the excitement and energy behind the CRUNK!!! brand online," said Kevin Doyle, VP of Marketing at CRUNK!!! Energy Drink "Not only is Spunlogic skilled across all facets of interactive marketing, but we were truly wowed by the creative ideas that they brought to the table."
About Spunlogic
Spunlogic, formed in 1998, is an award-winning interactive marketing and technology agency that uses an in-depth understanding of the user experience to help companies attract, convert and retain customers. The agency provides a full range of solutions including user experience strategy, behavioral research, interactive design, web development, email marketing, online advertising, intranet/portal design and development, virtual world development and e-commerce applications. Spunlogic is the Email Agency of Record for InterContinental Hotels Group and the Interactive Agency of Record for the State of Georgia. The agency also boasts a roster of both local and national clients including Coca-Cola, The Home Depot, Philips, Anheuser-Busch, Georgia Pacific, Cox Enterprises, AutoTrader, EarthLink and SeaWorld. To learn more about Spunlogic's capabilities, contact Spunlogic at sales@spunlogic.com or call 404.601.4321.