Harry Potter in Limbo for 30 Days




           Exclusive 'Limbo' Game Awards Grand Prize Winner a
       Collector's-Quality First American Edition of Harry Potter
           and the Order of the Phoenix Signed by J.K. Rowling

      30 Daily Winners Receive Pre-Orders of Harry Potter and the
      Deathly Hallows to be Delivered to Their Doorsteps July 21

BURLINGAME, Calif., June 11, 2007 (PRIME NEWSWIRE) -- The Hogwart's Express is just 30 days away, so hold your hippogriffs, and join the Harry Potter pandemonium. Mobile entertainment pioneer Limbo 41414 is Limbo'ing a first edition of Harry Potter and the Order of the Phoenix, signed by the famous author J.K. Rowling herself, to celebrate the movie's upcoming premiere on July 11. And during the "Harry Potter 30 Days in Limbo" game, 30 daily winners will receive pre-ordered copies of Harry Potter and the Deathly Hallows, the seventh and final edition of the best-selling series, to be delivered directly to their doorsteps the day of the book's release on July 21. The game is now live, so all mobile users have to do is simply text-message the word HARRY to 41414, or visit www.41414.com to play online for free. Complete rules and details are also available at www.41414.com.

Limbo is an addictively fun game that's played via text messaging on a cell phone or online. Limbo is distinct from any other experience in that the winner is the person who picks the lowest number that no other player picks, also known as the lowest unique number. This format encourages players to stay highly engaged during each round as they receive comments and tips regarding their picks (e.g., "you're the lowest unique," "your pick is unique but not the lowest," etc.).

Since launching in January 2006, Limbo has rewarded more than 650 Limbo winners, awarding more than $530,000 in prizes. To learn more about Limbo and to see all the current live Limbo games, visit www.41414.com.

About Limbo 41414

Limbo (www.41414.com) is defining a new category of web and mobile entertainment with its patent-pending interactive gameplay. Limbo brings consumers an engaging, community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes. The award-winning company, headquartered in Burlingame, Calif., is a private corporation backed by three of the world's top venture capital funds: Azure Capital Partners (www.azurecap.com), Draper Fisher Jurvetson (www.dfj.com), and New Enterprises Associates (www.nea.com).

Limbo 41414's engaging Limbo game can be played online at www.41414.com and through all major U.S. mobile operators, including Alltel, Amp'd, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA, in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility, and Virgin Mobile Canada.

The Limbo 41414 logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2744


            

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