NEW YORK, Jun 11, 2007 -- The International Fight League (OTC.BB: IFLI), the world's number one team-based professional mixed martial arts league, today announced a multi-year strategic partnership and licensing agreement with The Topps Company, one of the most storied brands in sports collectibles. The partnership will include the first-ever line of cards featuring IFL coaches and athletes, and will capture the league's action and personalities in a collectible, consumer friendly, and high-quality format.
"We are very excited to begin this relationship with Topps, one of the most storied brands in the card business," said Gareb Shamus, IFL co-founder and CEO. "This partnership is the latest in a series of moves by the sport of MMA and the IFL brand that shows how the sport will be able to reach a larger audience with compelling and unique content. It will be great way to showcase our stars through a combination of traditional trading cards, unique collectibles and new media projects."
"The sport of Mixed Martial Arts is exciting and rapidly growing, and we are proud to partner with the IFL, their world class coaches and rising stars to make our entry in the sport," said Ira Friedman, Topps' vice president of publishing and licensing. "We have looked for the right entry point for the MMA category from a collectible standpoint, and feel that the IFL model is the best fit for both now and for the long term."
The first Topps IFL branded product is currently in development. The card marketer plans its initial presentations to customers during the fourth quarter of 2007, with an expanded program in 2008 and beyond.
Topps joins an ever-growing group of IFL partners that include Microsoft Xbox, Brothers Apparel, Headline Headgear, Sandals Resorts, Warner Home Video, Dale and Thomas Popcorn, Fairtex Equipment and HeadBlade shaving products.
IFL events are televised weekly on FSN (Fridays at 11 p.m.) and Mondays at 8 p.m. Eastern and Pacific/7 p.m. Central on MyNetworkTV "IFL Battleground."
About Topps
Topps is an international marketer of entertainment products, principally collectible trading cards, confections, sticker collections, and collectible strategy games. The Topps Company was founded in 1938 as Topps Chewing Gum, and in its early years produced a popular penny "Topps Gum" from a factory in Brooklyn, N.Y. After World War II, the company developed Bazooka Bubble Gum, and in 1950, added trading cards to its product line. Baseball cards appeared in 1951 and quickly became a vital part of pop culture, a tradition that continues to this day, and includes football (both American and European) and basketball, in addition to entertainment cards and stickers and albums, Topps also manufactures the popular lollipop brands marketed as Ring Pops, Push Pops, Baby Bottle Pops and other novelty candy and gum products.
About the IFL
International Fight League(TM) (IFL) is the world's number one professional mixed martial arts sports league. IFL has its headquarters in New York and offices in Las Vegas. For more information about IFL, please see: www.ifl.tv
Forward-Looking Statements: This release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and IFL's management's expectations, hopes, beliefs, intentions or strategies regarding the future financial condition, and results of operations. There can be no assurance that future developments actually affecting IFL will be those anticipated.
Important factors that could cause actual results to differ (favorably or unfavorably) from the expectations stated in this release include the risks and uncertainties such as the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; effects of competition, including locations of competitors and operating and market competition.. Should one or more of these risks or uncertainties materialize, or should any of the Company's assumptions prove incorrect, actual results may vary in material respects from those projected in these forward-looking statements.
IFL undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. This press release may include the opinions of IFL and does not necessarily include the views of any other person or entity.
The names of all International Fight League, Inc. televised and live programming, teams, images, and logos are trademarks, which are the exclusive property of International Fight League, Inc. All other trademarks and tradenames mentioned in this release are the property of their respective owners, and are not affiliated with IFL in any way.