SCOTTSDALE, Ariz., June 11, 2007 (PRIME NEWSWIRE) -- Citing a pressing need for both clarity and foresight in the ways companies communicate with their various constituents, industry veteran Jeffrey Luth has formed LuthCommunications LLC, a consultancy specializing in strategic investor and corporate communications.
All companies, whether publicly traded, private or not-for-profit, have internal and external relationships to manage. Luth maintains that a key objective of business communications is to help shape the way constituents perceive and respond to the company and its products, services and leaders.
"Management teams frequently can't see what I call the messaging forest for the trees," said Luth. "All too often, competing business and organizational agendas within the company, combined with poor communications skills, unwittingly conspire to prevent core messages from being developed and delivered. We take an integrated approach to corporate communications to ensure that message development and delivery are clearly articulated and consistent with your corporate strategy."
Luth argues that the stakes can be high when management teams fail to capitalize on their communications opportunities. Poor or misdirected messaging, combined with a lack of strategic thinking, often creates perception gaps that can drive a wedge between a company's management, employees and external audiences. Unaddressed, these gaps can impact business performance, stock price, and ultimately corporate reputation.
"In a nutshell," says Luth, "our goals are to help clients project the right corporate messages and to ensure that these messages are properly perceived by customers, suppliers, employees, investors, etc."
About LuthCommunications
LuthCommunications LLC provides strategic investor and corporate communications counsel and tactical investor relations program management. The company's services are highly customized and can range from strategic positioning and message development to full-scale, outsourced IR program management. More information on the company can be found on its website: www.LuthCommunications.com