SAN ANTONIO, Texas, June 14, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises Inc. (OTCBB:SWTS), the developer of a growing family of innovative and delicious healthy-lifestyle beverages, names The Spizman Agency (TSA) its agency of record (AOR) to develop and implement a national brand and consumer awareness campaign. The Spizman Agency is an award-winning public relations and communications agency with a specialty in national media relations.
"We value and trust our partnership with The Spizman Agency, and we look forward to an expanded relationship in the area of national media relations," said Bill Gallagher, Chief Executive Officer of Sweet Success Enterprises Inc. "The Spizman Agency's focused outreach will be another step toward strengthening Sweet Success Enterprises Inc.'s GlucaSafe(tm) brand and image as a company of quality and innovative products."
GlucaSafe(tm) is a multifunctional health beverage containing the antioxidant powers of green and white tea, pomegranate extract and Cinnulin PF, ingredients that promote glucose metabolism, maintain healthy blood pressures and support healthy cholesterol levels in individuals. The Spizman Agency will implement an aggressive national awareness campaign on the health benefits of GlucaSafe(tm).
"The Spizman Agency is pleased to be involved with Sweet Success Enterprises Inc. in their national brand and consumer awareness campaign for GlucaSafe(tm)," said Willy Spizman, President of The Spizman Agency. "There are approximately 40 million individuals in the U.S. suffering from pre-diabetes, and it's very exciting to be involved in an awareness campaign for a product that could potentially reduce their symptoms and slow or potentially stop the development of Type 2 diabetes."
About Sweet Success
San Antonio-based Sweet Success Enterprises Inc. acquired Nestle's original Sweet Success(tm) brand in 2002 and has relaunched a product line to tap into the rapidly growing demand for convenient and nutritious functional beverages. Its line of Fuel for Health(tm) all-natural beverages is available in a growing number of stores and includes select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle. (See the Company's web site at www.sweetsuccess.com for more information on the products and to order online.)
The Sweet Success Enterprises Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3428
About The Spizman Agency
The Spizman Agency (www.spizmanagency.com), is a nationally known, award-winning full-service public relations agency providing effective solutions for companies and individuals in healthcare, entertainment, telecommunications, publishing, corporate and retail. For 25 years, The Spizman Agency has built brands and expanded reach locally and nationally for high profile companies, organizations and individuals throughout the world. It provides clients with strategic thinking and program execution across a full range of marketing services. A Bulldog Gold Medal Award Winner for Excellence in National Media Relations and Publicity, The Spizman Agency is a highly regarded firm noted for its aggressive media placement and national connections. The Spizman Agency has successfully represented its clients with appearances on media outlets including Oprah, Good Morning America, Today, Early Today, CNN, CNBC, MSNBC, People, USA Today, Fast Company, Forbes, Fortune, Money, Newsweek, Time, Business Week, Woman's Day, Woman's World, Redbook, Cosmopolitan, Parents, Real Simple, Entrepreneur, U.S. News & World Report, The Wall Street Journal and NPR.