LOS ANGELES, June 15, 2007 (PRIME NEWSWIRE) -- Vertical Branding, Inc. (OTCBB:VBDG) announced today that its launch of its ZorbEEZ(tm) brand, non-woven, super-absorbent products on the Home Shopping Network (HSN) resulted in impressive sales and that the ZorbEEZ(tm) product will be returning to HSN for three more program slots on June 19, 2007. The ZorbEEZ(tm) brand product line was launched by Vertical Branding, Inc. in March of 2007 after extensive market testing in broadcast, cable and online media.

CEO Nancy Duitch, stated, "We are very pleased with the initial sales results of ZorbEEZ(tm) on the Home Shopping Network. HSN is an important media channel for our products. The sales-per-minute that were generated has earned ZorbEEZ(tm) a return engagement and is a strong indicator of the potential for significant future retail sales. Our direct to consumer return-on-investment advertising strategy continues to deliver superior results. We will continue to aggressively and systematically drive sales of this product through all available sales channels."

About Vertical Branding, Inc.

Vertical Branding, Inc. (VBI) and its subsidiary companies comprise a consumer products branding, marketing and distribution enterprise. The Company employs a cross-platform media strategy and multi-faceted marketing approach to move its proprietary and licensed consumer products through multiple channels of distribution. These channels include multimedia (TV, print, radio and Internet) direct to consumer sales as well as traditional wholesale, retail and international distribution. VBI optimizes revenue growth and profitability by combining its proven creativity and sales expertise in packaging and messaging with the application of strategic analytical tools to track and direct marketing efforts. Current Company product categories include home improvement, personal care and beauty products. The Company continuously evaluates and develops new products that deliver strong consumer value and that are suited to the Company's marketing, distribution and sales methodologies.

To learn more about Vertical Branding, Inc., please visit the following links:

Vertical Branding, Inc. - http://www.verticalbranding.com/

Zorbeez(tm) - https://www.zorbeez.com/?cid=315321

Nancy Duitch - http://www.verticalbranding.com/company/nancy-duitch/

Information Regarding Forward-Looking Statements

Except for historical information contained herein, the statements in this Press Release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause our actual results in future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product demand, market competition, and risks inherent in our operations. These and other risks are described in our filings with the Securities and Exchange Commission. We assume no obligation to update these forward-looking statements. This document is only for the general information of shareholders, potential investors and other interested parties, and is not to be construed as an offer to sell or the solicitation of an offer to buy any securities. The opinions expressed herein are the current opinions of management as of the date appearing on this document.