Artificial Life, Inc. Launches 'POPSTARS On Stage' Game


HONG KONG, June 20, 2007 (PRIME NEWSWIRE) -- Hong Kong-based Artificial Life, Inc. (OTCBB:ALIF), a leading provider of award-winning mobile 3G technology, games and applications, announced today their partnership with SevenOne Intermedia GmbH to develop and launch a series of "POPSTARS on Stage" mobile games in Germany, Austria and Switzerland.

The "POPSTARS on Stage" mobile games are based on the highly successful and widely popular reality TV talent competition in which dancers and singers compete against one another to realize their dreams of becoming a Popstar. From the audition stage over the weekly challenges to finally performing for the masses, players can live the entire Popstars experience right on their mobile phones. Players who ace all of the challenges can live like virtual Popstars! New games based on the TV show will be released every month during the show's broadcast season.

The first episode of the sixth season of Popstars aired June 14th, 2007 on the ProSieben network, which is German television's leading brand for the young media generation. ProSieben, along with SevenOne Intermedia, is a wholly-owned subsidiary of the media conglomerate ProSiebenSat.1 Media AG (MDAX:PSM).

Christian Rymarenko, Head of ProSieben Multimedia with SevenOne Intermedia: "We are very excited to be able to offer the viewers of 'POPSTARS on Stage' several high-quality mobile games. With the games, we are able to extend the successful program to our mobile division whilst reducing the time our users and fans have to wait for the next episode of 'POPSTARS on Stage.'"

The mobile games will be available as a download at Popstars.ProSieben.de. The first game will be released at the beginning of July, 2007.

"The ProSieben 'POPSTARS on Stage' show is extremely popular in the German-speaking countries in Europe. Combined with a total of around 100 million mobile subscribers in Germany, Austria and Switzerland, we expect high demand for this new mobile game series," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

About SevenOne Intermedia GmbH

SevenOne Intermedia GmbH is a wholly-owned subsidiary of the media conglomerate ProSiebenSat.1 Media AG (MDAX:PSM). Together with MM MerchandisingMedia, SevenOne Intermedia is one of the core companies in the ProSiebenSat.1 Group's Diversification segment. As a multimedia center of competence, SevenOne Intermedia handles a broad range of digital and interactive platforms, including teletext, the Internet, mobile services, games and costumer relationship management. For more information, please visit: www.sevenoneintermedia.de.

About Artificial Life, Inc.

Artificial Life, Inc. (OTCBB:ALIF) is a public U.S. corporation headquartered in Hong Kong and a leading global provider of award winning mobile technology, content, games and applications (see also the Company's homepage: www.artificial-life.com; and the product websites www.toonmates.com; www.v-girl.com; www.virtual-boys.com; www.v-penguins.com; www.poli-the-bear.com; and our m-commerce portal: www.botme.com).

Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "potential," "continue," or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on April 3, 2007. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.



            

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