CERRITOS, Calif., June 21, 2007 (PRIME NEWSWIRE) -- Mass Connections (MC), the leader in retail and consumer marketing services, and Smart & Final, announce a partnership that will integrate the innovative marketing expertise of MC with Smart & Final's Corporate Brand products. Smart & Final operates more than 250 non-membership warehouse stores for food and foodservice supplies in California, Oregon, Washington, Arizona, Nevada, Idaho and northwestern Mexico. Stores carry a broad range of restaurant-quality food, foodservice supplies and culinary equipment.
The agreement will engage the proven record of MC and assist with promoting the latest products to American consumers through in-store events, concept and development of point-of-sale (POS) materials, with the backing of in-store retail marketing experts employed by MC. The company's full range of "Retailtainment" services will connect shoppers to Smart & Final's latest products. In-store events kick off in 50 stores throughout California, Nevada and Arizona during June, focusing on Smart & Final's Corporate Brand products, such as Monticedo, First Street and Chef's Review.
"We embrace this partnership with Smart & Final because they are a true leader in providing customers with an alternative shopping experience to large warehouse club stores and traditional supermarkets," says Caroline Cotten Nakken, president and CEO of Mass Connections. "By incorporating our innovative marketing techniques, MC will bring Smart & Final's latest products to American shoppers at the store, with the highest levels of exposure to engage the consumer."
Smart & Final has evolved from a traditional "Cash and Carry" concept to a hybrid serving both the wholesale and retail market for food, supplies and culinary equipment. Although it competes with supermarkets for the purchasing dollars of household consumers, its low-price, warehouse format and restaurant-quality product assortment clearly differentiate it from other competitors in the segment. It also competes with warehouse club stores, but it is clearly differentiated by its smaller store size, focusing on a single product category and lack of a membership fee.
Throughout retail chains nationwide, MC delivers the latest products to American consumers with innovative marketing techniques and deliverables. Its proven methodology stays ahead of retail trends and enhances product exposure, all the while backed by retail experts and state-of-the-art technology. In successful partnerships with respected companies like Kraft Foods(r), General Mills(r), Target(r), Diageo(r), and Masterfoods(r), MC exhibits operational and financial transparencies that include Sarbanes-Oxley compliance and ISO 9001:2000 Certification.
About Mass Connections
Based in Cerritos, CA, Mass Connections' expertise and unparalleled capabilities drive their success in delivering effective and memorable marketing campaigns and events to its clients. As the nation's leader in consumer buzz and shopper marketing, MC is positioned to respond to the industry's need for efficient and accountable execution. MC is unmatched in their field for quality services, and noted for their ISO certification. They provide targeted, experienced event staff for each event that undergo monthly background checks with individual performance tracked by their proprietary MC Card. Innovative design creatives, sourcing, fulfillment/distribution and unrivaled technology allow MC to provide the fullest benefit for an improved shopper experience with increased sales. MC is the nation's complete solution for all of your company's retail marketing needs. For more information on Mass Connections, visit http://www.massconnections.com or call toll free at 1-800-275-6650.