CHICAGO, June 21, 2007 (PRIME NEWSWIRE) -- Analytic Innovations, LLC, a leading provider of data-driven marketing solutions, has launched AI Research, a business unit focused on providing clients with advanced analytic solutions to complex business problems.
The new unit employs sophisticated analytic algorithms that go beyond traditional data segmentation and modeling techniques to solve difficult, large-scale business problems. AI Research's current focus is on projects that utilize advanced data mining techniques to extract customer preferences and product features from transaction history. Companies who benefit the most from these solutions are faced with the business challenge of selling a substantial array of products to a sizable customer base within a rapidly changing or new market.
"We created AI Research to help companies stymied by complicated marketing issues that typical analytic approaches cannot easily solve," said Stuart Taylor, president and chief executive officer of Analytic Innovations. "We are developing new ways of approaching customer data that not only serve as advanced diagnostic tools, but also as methods of discovery to identify issues and solutions that may not be apparent to the client."
Huayin Wang is directing the efforts of AI Research. He leads the research on cutting-edge technologies in customer analytics, transactional data mining and predictive modeling, in addition to overseeing the company's development of marketing optimization and forecasting applications.
Prior to joining Analytic Innovations in 1995, Wang was a statistical research assistant at the National Opinion Research Center. He worked with a research team on a national, multi-wave longitudinal survey of high schools, performing statistical analysis and developing explanatory models on academic achievement.
Wang earned a master's degree in sociology from the University of Chicago and a bachelor's degree in fluid dynamics from the University of Science and Technology of China. He is a member of the Association for Computing Machinery and American Marketing Association.
About Analytic Innovations, LLC
Analytic Innovations is an advanced analytics firm providing data-driven marketing solutions and consulting services delivered through four business lines: portfolio marketing, custom analytics, fraud risk analysis and AI Research, a business unit specializing in next-generation analytics. Founded in 1988, the company pioneered the evaluation of individual-level transaction data to uncover rich detail about customer behavior that clients use to solve complex business problems, improve their marketing ROI, expand customer relationships and increase profitability. More information can be found on the company's Web site, www.analyticinnovations.com.