Wall Street Journal Weekend Edition Examines the Impact of Economic Expansion On India's Caste System

International Companies Flocking to India Disregard Caste System in Favor of Merit-Based Hiring Processes


NEW YORK, June 22, 2007 (PRIME NEWSWIRE) -- This week's Wall Street Journal Weekend Edition centerpiece will focus on how rapid economic expansion is beginning to chip away at India's historical Hindu caste system that reserves well-paying jobs for upper castes and menial jobs for the bottom caste.

Advancement in India had previously been shaped by its caste system, which reached into every part of Indian society, often dictating everything from what one does and where one worships to whom one marries. Now, foreign and domestically based companies are looking beyond traditional sources of employees and as a result, some of the lowest caste members -- known as Dalits -- are rising into India's middle class. Many companies are taking steps to ensure that they hire a diverse mix, in some cases providing tuition in social skills programs akin to finishing school.

"International companies are bringing formalized, merit-based hiring processes to India," writes Paul Beckett, the Journal's New Delhi bureau chief in this week's Weekend Edition. "Still, success stories are rare. Many Dalits, especially in rural areas, don't have a shot at a decent education -- a must for fastest-growing areas of India's economy like software development, medicine and engineering. Some technology executives acknowledge that while merit is the ultimate consideration, personal behavior and social skills play a big role."

Additional stories appearing in this week's Weekend Edition of the Wall Street Journal include the following:

Money & Investing:



 * Zero-Percent Credit Cards: The Journal looks at an increasingly
   popular credit-card arbitrage: Apply for a slew of cards that offer
   zero-percent transfers, and then park those funds in high-yield
   online savings accounts, which often pay 5% or more. Just before
   the cards' introductory period expires (typically a year later) pay
   off the loans and pocket the interest.
 * Exchange-Traded Funds: Exchange-traded funds are hot, but not all
   of them are "funds." Rather, some of them are structured as
   "notes" --particularly new ones in the hot commodities area-- and
    therefore fall under a different regulatory regime. Their
   different legal structures don't provide investors the same
   protections that an ETF does, and in some products, the tax
   implications aren't crystal clear.

Pursuits:



 * Winning a Marathon-The Easy Way: With amateurs entering marathons,
   triathlons and other endurance events in droves, many now game the
   system in pursuit of trophies and bragging rights. Some drive
   hundreds of miles to find weaker competition in out-of-the-way
   places. Others research rivals via the Internet or they scope out
   the field just before the starting gun and then make a mad dash-- to
   look for a race with less-seasoned opponents. Fueling the trend are
   Web sites posting increasingly detailed results and race organizers
   offering more opportunities to win.
 * Haggling Over High-End Fashion:  Haggling over high-end fashion is
   alive and well on the Internet, where search engines like Google
   and comparison shopping sites that list discount codes make it
   easier than ever to work the system. Fueled by the growing number
   of apparel retailers trying to attract customers with discounts,
   shoppers increasingly are trying to play one online store against
   another. While the strategy often doesn't work with the online
   units of big brick-and-mortar retailers such as Neiman Marcus, many
   Internet-only retailers and small boutiques that sell online are
   willing to match a lower-price offered by a competitor.
 * TV Minisodes: A new online channel is offering old TV shows shaved
   down to a few minutes each. The Minisodes Network, launched this
   past week on MySpace, offers episodes from 15 TV series, mainly
   kitschy titles from the 1970s and '80s, including "Charlie's
   Angels" and "Silver Spoons."

About The Wall Street Journal

The Wall Street Journal, the flagship publication of Dow Jones & Company (NYSE:DJ); (www.dowjones.com), is the world's leading business publication. Founded in 1889, The Wall Street Journal has a print and online circulation of nearly 2.1 million, reaching the nation's top business and political leaders, as well as investors across the country. Holding 31 Pulitzer Prizes for outstanding journalism, The Wall Street Journal provides readers with trusted information and knowledge to make better decisions. The Wall Street Journal print franchise has more than 600 journalists world-wide, part of the Dow Jones network of nearly 1,800 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with total circulation of 2.6 million, include The Wall Street Journal Asia, The Wall Street Journal Europe and The Wall Street Journal Online at WSJ.com, the largest paid subscription news site on the Web. In 2006, the Journal was ranked No. 1 in BtoB's Media Power 50 for the seventh consecutive year.

The WSJ Weekend Edition logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3504

Editor's Note: WSJ reporters are available to discuss these topics.



            

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