Sports Pouch Beverage Company Receives First Purchase Order From Perricone Juices for Four Flavors of 100 Percent Juice in the Sports Pouch Patent Pending Pull-Push Sports Cap Pouch


BEAUMONT, Calif., June 26, 2007 (PRIME NEWSWIRE) -- Sports Pouch Beverage Company (Pink Sheets:SPBV) has received an order from Perricone Juices to package four flavors of their 100% juice products in their Pull-Push Sports Pouch. This patent pending packaging features an easy open and close pouch and delivers a strong iconic shelf brand identity.

In meeting the challenge to provide a beverage package of extraordinary quality and performance, Sports Pouch Beverage, Inc. is placing their patent pending packaging machine on premises at Perricone Juice Company.

The on-site packaging agreement is a result of the joint venture agreement between Sports Pouch Beverage and Perricone Juices. Perricone Juices will be available in a user friendly, environmentally friendly sip and save pouch and marketed directly to shoppers.

Mr. Gilbert Arvizu, President of Sports Pouch Beverage Inc. stated, "The introduction of a Pull-Push Pouch for beverages marries an appealing design with the obvious convenience of a pouch. This packaging creates a synergy between the Perricone Juice natural juice brand and our packaging that is memorable. Sip and save is the way America prefers to access their beverages and that's exactly what our union delivers. We have produced a revolutionary packaging design supported by cutting edge technology in the beverage packaging industry and we're doing it on site!"

About Sports Pouch Beverage Company, Inc.:

Sports Pouch Beverage Company, Inc. was established for the specific purpose of producing pull-push spout technology, liquid pouch packaging, as well as utilizing this technology for the development and production of new beverage brands. Sports Pouch Beverage Company, Inc. is the holder of the trademarked name "All American Sports Pouch" and has a "Process Pending Patent" for the Sports Pouch Beverage package with pull-push spout. Please visit our website: http://www.sportspouchinc.com.

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Certain statements contained herein constitute forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. Such statements include, without limitation, statements regarding business and financing plans, business trends and future operating revenues and expenses. Although the Company believes that the expectations reflected in such statements are reasonable, it can give no assurance that such expectations will prove to be correct. Forward-looking statements are typically identified by the words: believe, expect, anticipate, intend, estimate and similar expressions, or which by their nature refer to future events. You should independently investigate and fully understand all risks before investing. These descriptions of the Company contain forward-looking statements that involve risk and uncertainties including, but not limited to, quarterly fluctuations and results, the management of growth, competition and other risks detailed in the company's SEC filings if any. Actual results may differ materially from such information set forth herein.



            

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