Sweet Success Product Line-Up Now Available on Samsclub.com


SAN ANTONIO, Texas, June 28, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTCBB:SWTS), the maker of a line of innovative and delicious ready-to-drink healthy-lifestyle beverages, announced today that all seven (7) of the Sweet Success ready-to-drink functional beverages will be available for sale on Samsclub.com beginning July 1, 2007.

Sam's Club is one of the nation's largest member's only warehouse clubs and a division of Wal-Mart Stores Inc. and offers exceptional values on high quality merchandise. "We've been working with Samsclub.com for a couple of months now in an effort to be able to make our products available to consumers on this outstanding online website. We are excited to have continual sales through the online marketplace," says Tom Shuman, Sweet Success Senior Vice President of Sales and Marketing. "Today's shoppers are no longer confined to the brick and mortar outlets and neither are our healthy beverages," stated Sweet Success' President, Glenn Williamson. "Expanding our sales to include this online e-tailer was a natural next step for the continuing growth of our national distribution." William Gallagher, Sweet Success CEO says, "We believe e-commerce retailers could be some of the largest distributors for the company."

Another e-tailer, Amazon, has received our latest shipment of all products and should have them available on their system shortly.

San Antonio-based Sweet Success Enterprises, Inc. acquired Nestle's original Sweet Success brand in 2002. Nestle spent approximately $180,000,000 developing the brand. The company has re-launched the product line-up to tap into the rapidly growing demand for convenient and nutritious functional beverages. Its line of Fuel for Health(tm) all-natural beverages is available in a growing number of stores and includes select ingredients that may help to satiate, boost energy and immunity and enhance a healthy lifestyle. See the Company's web site at www.sweetsuccess.com for more information on the products and to order online.

Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.

The Sweet Success Enterprises Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3428

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.



            

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