DELRAY BEACH, Fla., June 29, 2007 (PRIME NEWSWIRE) -- Celsius Holdings, Inc. (OTCBB:CSUH) announced today that Celsius(r), the creator of the calorie burning beverage category, had been selected as the winner of the Arab Beverage Forum's 2007 Qatrah Awards for "Best Carbonated Beverage" at a stellar event held in the exotic city of Dubai, UAE on June 20, 2007. The Arab Beverage Forum 2007 focused on emerging trends in the industry in making its selections and the Forum generally serves as a platform for advance marketing and experience exchange for the beverage industry in Arab countries reaching Asia and India.
* According to the Arab Beverages Forum, 2007 pledges to be an excellent year for the Arab beverages markets. Respective consumer markets are enjoying tremendous expansion and growth as the individual markets shift to market economies, offering vast opportunity and possibility. * This year's Arab Beverages Forum was comprised of international and regional beverage industry executives and consultants including some of the most influential global beverage companies, whom all gathered in Dubai.
"We're extremely excited and proud to have Celsius honored in another international competition and we are confident such accolades will continue to help us open distribution opportunities in various corners of the globe," said Celsius, Inc. CEO Steve Haley. "Recognition by independent judges of our claims and the true functional benefits Celsius brings to consumers is something we take very seriously. This award, along with the others we have received, is further proof of the widespread acceptance of our brand philosophy as a sports nutrition company dedicated bringing healthier products with true functional benefits to consumers."
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (OTCBB:CSUH) manufactures Celsius through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is quickly gaining attention in the emerging $36 billion functional food and beverage industry, as the creator of the calorie burning beverage category and as a pioneer and leader in developing healthier beverage choices. Celsius, Inc. is building unique distribution strategies to gain broad penetration in all channels serving its consumer targets in all geographies. The continued mission of Celsius, Inc. is to create healthy refreshment through science and innovation and growth through passion and integrity. For more information about Celsius and Celsius, Inc., please visit www.celsius.com. For investor information, please visit www.redchip.com.
About Celsius(r)
Celsius is a dietary supplement that in multiple clinical studies has been proven to burn calories, boost energy and increase metabolism for up to three hours. In the most recent study conducted at the University of Oklahoma and released at the International Society of Sports Nutrition, Celsius was proven to burn more than 100 calories. Celsius contains a blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius contains none of the bad ingredients typically found in many drinks - no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fat, and it has very little sodium. Celsius is available in five great-tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale.
Forward-Looking Statements
This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed in our report on Form 10-QSB filed with the Securities and Exchange Commission on May 15, 2007 and other reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.