PokerStars Launches the Asia Pacific Poker Tour

Asia Pacific Joins the World Stage as a Poker Destination


DOUGLAS, Isle of Man, June 29, 2007 (PRIME NEWSWIRE) -- PokerStars, (www.PokerStars.com), the world's largest online poker site, today announced the launch of Asia Pacific's first poker tour, the PokerStars APPT. Spanning the region from Korea to Australia, the tour will bring world-class poker action to some of the most exotic destinations and luxurious casinos in the world.

"One of the most exciting aspects of being a poker player is the incredible travel opportunities it offers," said Sarne Lightman, co-founder of the PokerStars APPT. "Every year PokerStars sends thousands of poker players to compete in events across Europe, the U.S. and the Caribbean. The launch of the PokerStars APPT brings a whole new dimension to poker in Asia and marks poker's emergence into a truly global sport."

The Asia Pacific Poker Tour launch event will be held on August 23-26 at the five star Hyatt Hotel and Casino Manila in the Philippines with the second event scheduled for September 27-30 at the Sheraton Walkerhill Hotel and Casino in Seoul, South Korea. These will be the first major televised poker tournaments held in both of these countries. At least three more events are expected for 2007 and the venues will be announced later in the year. Tour details can be found at http://www.PokerStars.com/APPT.

The tour culminates in December this year with the Grand Final in the majestic Star City Casino in Sydney, Australia. This $5,000 buy-in event will be held in their spectacular poker room which overlooks the city's world famous icon, the Sydney Harbour Bridge.

Overseeing PokerStars APPT tournaments will be the region's most prominent tournament director, Danny McDonagh, under whose direction the Aussie Millions earned its reputation as one of the world's best run and most successful tournaments.

"Joining the PokerStars APPT is a great opportunity to enable me to continue my work developing poker in the Asia Pacific region," Danny said. "PokerStars has achieved unprecedented success in Europe with the PokerStars EPT and I am very excited about bringing the same quality of televised, world class events to the currently un-tapped Asian market."

In addition to tournament play, the PokerStars APPT is working hand-in-hand with local tourism boards to include a wide range of tourism experiences designed to introduce the players and their partners to some of the incredible beauty and cultural diversity of these exotic locations.

"Poker is still at an early stage in many of the countries we hope to visit with the PokerStars APPT," said Jeffrey Haas, President and co-founder of the PokerStars APPT. "But for those forward-thinking authorities that embrace the opportunities it offers, the APPT also promises to kick-start a whole new type of tourism in the region. The APPT tournaments will be the first major events of their kind in Korea and the Philippines, and we believe players from all over the world will come to take part. This in turn will help stimulate tremendous local economic benefit -- because one of our key aims is to ensure players, their friends and families enjoy the local sights and experiences. To this end, we are working closely with local tourism boards to provide all our visitors with some amazing opportunities to enjoy these beautiful destinations."

Satellites will be available on PokerStars.com from July 1st with buy-ins starting from as little as a $22 dollars. PokerStars will also be running freerolls for every event so that every poker player across the world will be able to compete in these events, whatever their bankroll.

For more information on the PokerStars APPT and how to qualify for the tournaments, go to: http://www.PokerStars.com/APPT

About PokerStars:

PokerStars (www.pokerstars.com) is the world's largest and most innovative online poker site with more than nine million players worldwide. PokerStars was the first site to introduce features that became the industry standard and offers the highest levels of security and customer support in the online poker world. To date, PokerStars has dealt out over ten billion hands and run more than 50 million poker tournaments, awarding well over $7 billion in prize money. PokerStars is the world's largest poker tournament room running over 50,000 tournaments every day. In February 2006, PokerStars.com entered the Guinness Book of World Records as the first poker website ever to reach the 100,000 simultaneous player mark. The PokerStars Sunday Million weekly event is the largest weekly tournament on the planet with a $1 million guaranteed tournament prize pool.

PokerStars is the title sponsor of the European Poker Tour (EPT) and the PokerStars Caribbean Adventure. Each fall, PokerStars hosts the world's largest online tournament, the World Championship of Online Poker (WCOOP), which last year featured a record prize pool of over $18 million. PokerStars also sponsors major events around the globe, such as the World Cup of Poker and other exciting tournaments. WSOP Champions Chris Moneymaker, Greg Raymer and Joe Hachem lead Team PokerStars and prove the PokerStars credo as the Place Where Poker Players Become World Champions(tm). For more information, go to www.pokerstars.com.

The PokerStars logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3169


            

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