Pricer wins new roll-out in Japan

Pricer wins new roll-out in Japan

Pricer Electronic Shelf Label system has been chosen for roll-out deployment by
York Benimaru for its supermarket chain, including in its supermarket format
Kadoya, starting July 2007 through February 2008. Planned deliveries from Pricer
for this roll-out are valued at minimum of 50 MSEK and include over 1.5 million
Continuum labels. The majority of the products for this deployment are expected
to be ordered by Pricer's partner Ishida Co. Ltd. and delivered by the end of
2007.

“Following our Ito-Yokado roll-out that was completed in 2005, along with
extensive piloting with York Benimaru during 2005 and 2006, this additional
roll-out within Seven & I group is a clear recognition of the significance of
our system as an operations tool”, says Jan Forssjö, President and CEO of
Pricer. “It adds to the positive development in the Japanese market with firm
rate of installation and marks the continued success of our long term and solid
partnership with Ishida Co. Ltd”.  

About York Benimaru:
York Benimaru Co. Ltd. is one of the leading chains in Japan (in the Tohoku
region). York Benimaru is part of Seven & I Holdings which comprises of
Ito-Yokado and 7-eleven Japan (parent of 7-11 US) among others.




For further information, please contact:
Jan Forssjö, President and CEO Pricer AB: +46 8 505 582 00

Pricer provides the retail industry's leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing product information on the shop floor.
The platform is based on a two-way communication protocol to ensure a complete
traceability and management of resources. The Pricer system significantly
improves consumer benefit and store productivity. 

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has over 3,100 installations across three
continents with approximately 60 % market share. Customers include many of the
world's top retailers and some of the foremost retail chains in Europe, Japan
and the USA. Pricer, in co-operation with qualified partners, offers a totally
integrated solution together with supplementary products, applications and
services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com  


Pricer AB (publ)		
Bergkällavägen 20-22	
SE-192 79 Sollentuna	
Sweden

Website: www.pricer.com  
Telephone: +46 8 505 582 00
Corporate Identity number: 556427-7993