go2 Upgrades Content and Adds Over 200 Online and Mobile Websites to Its Industry-Leading Network of College Websites

All-in-One Network Now Provides Students At Over 300 U.S. Colleges With Dedicated Mobile Websites and Easy Access to Local Search Information and More


IRVINE, Calif., July 9, 2007 (PRIME NEWSWIRE) -- go2(r) (www.go2.com), the leading location-based mobile media company in the United States, today announced the addition of 220 mobile and online college sites and content to its go2 Colleges(tm) family of college dedicated sites, bringing the total number to over 300 mobile, college specific sites operated by go2. The go2 family of mobile and online college-specific websites emphasizing local search and content provides everything a college student needs in one convenient site dedicated to his or her individual school and the local businesses and information that is most relevant to that school.

go2 Colleges is an all-in-one college information and local search site, providing college students, faculty, parents, local residents and visitors the quickest and easiest way to find the local college-specific information they want, whether they are online or out and about using their mobile phones.

"go2 is excited about the expansion of go2 Colleges and the addition of more timely and enhanced content for each of these college-specific sites," said Lee Hancock, CEO and founder of go2. "Our main goal is to make it as easy and fast as possible for go2 users to access relevant college information that is both accurate and compelling. go2 Colleges is the only dedicated online and mobile network of college sites that provides college students with everything they need to know about or around over 300 specific colleges and universities in the U.S. with a few simple clicks."

The go2 Colleges mobile sites are free to end users, and they also provide easy online links to frequently used information related to the specific college, including academic, event and sports calendars, campus maps, housing and historical information, news, fun features and more. go2 Colleges includes top local business and category search functionality as well as quick links to campus news and information, music, humor, and sporting event schedules. Providing unparalleled speed, functionality and utility to mobile users, the go2 Colleges suite of websites also offers local event and ticketing information, including concerts, sporting events and theater, along with go2 Phone Fun(tm), directions, weather and nightlife.

All of go2's college sites include such innovative features as go2's ILS(tm) (Integrated Local Search), allowing users to quickly access relevant information on-the-go with just a few clicks, one-touch turn-by-turn driving directions, information on local lodging, restaurants, topical news and information, images, movie times, cast and reviews, sports trivia, travel information, weather and much more. In addition, each go2 college site includes various relevant and customized starting point locations around the campus or otherwise that are relevant to users seeking information at or around the specific campus. LBS technology facilitates go2's delivery of localized search results sorted by distance from the user's location. In addition, go2 uses its patented location management system to make it easier for users to personalize their go2 experience and utilize LBS across the entire go2 Mobile Content Network(tm).

Every month mobile phone users access go2's Mobile Content Network more than 2 million times and view more than 20 million page views of local information over their web-enabled phones. In late 2006, go2's Mobile Content Network had delivered more than 1 billion mobile page views of local search and content information. According to M:Metrics, a mobile market analyst firm, go2 is one of the top mobile, local search and content sites, in the five most visited mobile search sites in the U.S., along with AOL, Google, MSN and Yahoo!, and is in the top 20 of all mobile search sites in terms of unique visitors very month.

go2 college sites are available for free to users by visiting www.go2colleges.com, or any of the sites dedicated to specific colleges and universities, both online and on any web-enabled mobile phone. The mobile phone versions of the sites can be viewed online at wap.go2colleges.com.

The following links or URLs connect you to the online or mobile versions of these sites:


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   Site                  Online Site          Online Preview of
                                                Mobile Sites:
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 go2 Colleges(tm)     www.go2colleges.com     wap.go2colleges.com
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 go2UCLA                www.go2UCLA.com         wap.go2UCLA.com
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 go2SMU                 www.go2SMU.com          wap.go2SMU.com
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 go2BC                  www.go2BC.net           wap.go2BC.net
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About go2(r)

go2 owns and operates numerous online and mobile websites as integral components of the go2 Mobile Content Network(tm), including go2 Movies(r), go2 Dining(tm), go2 Golf(tm), go2 Travel(tm), go2 Winter Sports(tm) and over 300 mobile websites dedicated to specific colleges and universities throughout the United States (e.g. go2UCLA, go2Harvard, etc.). go2 was launched in 1999 as the first mobile, local search and content provider, and since 2001, go2 has delivered more than one billion WAP page views of local search and content to mobile phone users. go2 websites have industry-leading distribution through one-of-a-kind multi-category placements on the wireless Web menus of most major U.S. carriers, providing mobile users with easy access to information on-the-go, including driving directions, horoscopes, magazine articles, movie times, sports trivia, travel information, weather and more. All go2 mobile content sites are fully integrated with any GPS-like automatic location-based services (LBS) provided by wireless carriers, and feature one-touch calling and turn-by-turn directions together with detailed information on thousands of U.S. businesses.

go2 Advertisers include ABC, American Express, AOL, Delta, ExxonMobil, Holiday Inn, MasterCard, Nikon, Nokia, SBC, Shell, Sony and Visa. Headquartered in Irvine, Calif., go2 is a privately held company. go2 holds or licenses several U.S. patents for location-based, local search and directory services on mobile devices. For more information, visit www.go2.com.

go2(r), go2 Movies(r), go2 mGuide(r), go2 Dining(tm), get it on the go(r), go2 Golf(tm), go2 Travel(tm) and go2 Winter Sports(tm) are registered and unregistered trademarks or service marks of UDS Directory Corp., dba go2.



            

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