NEW YORK, July 10, 2007 (PRIME NEWSWIRE) -- OmniReliant Holdings, Inc. (OTCBB:ORHI) (ORHI), licensee of Kathy Hilton skincare products and fragrances, announced today the signing of a nationwide agreement allowing Niche Marketing and Sales Inc. (Niche), a Fort Lauderdale company, to represent the Kathy Hilton brand.
"We are excited about the opportunity that the Kathy Hilton brand will bring to our customer base of over three thousand doors nationally," said President of Niche Robin Schwanz. "We've prided ourselves in committing to our customers that Niche will offer only premier skincare products, and the Kathy Hilton brand meets this criteria."
With more than 25 years of experience in the cosmetic and personal care industry, Niche Marketing works hand in hand with retailers across the country, ranging from chain and specialty department stores, spas and independent retailers, selling in, servicing and building the brand through its nationwide network of representatives.
Paul Morrison, President and COO of ORHI, said, "OmniReliant is pleased to partner with a brand such as Niche that has a focus and expertise in selling cosmetic products in specialized market segments. The company's business model aligns with our strategic brand positioning, particularly within the thousands of independent spas nationally."
About OmniReliant
The Company, through its wholly owned subsidiary, OmniReliant Corporation, engages in the creation, design, distribution, and sale of affordable luxury products available to U.S. and international consumers. The Company plans to market its products through direct response infomercials, live shopping networks, ecommerce, direct mail and traditional retail channels. Our first focus is on bringing the Kathy Hilton "Private Beauty Spa Collection" product line to market prior to seeking to develop other personalities and designer licenses for the Company. The corporate offices of OmniReliant are located at 4902 Eisenhower Blvd., Suite 185, Tampa, FL 33634. Investor relations questions may be addressed to Paul Morrison, President and Chief Operating Officer, at 212-812-2151.