Wireless LANs at Best-in-Class Organizations Deliver 71% More Productivity for Their Employees Than All Others

Report Is First of Its Kind to Quantify the Intangible Productivity, Flexibility and Collaboration Gains From Deploying a WLAN


BOSTON, MA--(Marketwire - July 10, 2007) - In the newly released benchmark report "Measuring the Real Value of Wireless LAN Deployments," Aberdeen, a Harte-Hanks Company (NYSE: HHS), found that best-in-class organizations have significantly higher levels of employee productivity, flexibility and collaboration than all other organizations. Additionally, best-in-class organizations see measurable benefits in time and cost savings in managing their wireless networks as compared to their wired networks.

The report analyzed organizations' deployment, use and management of WiFi-based wireless networks to better understand how best-in-class organizations leveraged the technologies to improve their corridor warriors' productivity. As part of that performance increase, "best-in-class organizations saw a 26% increase in the collaboration of the workforce directly attributable to using a WLAN -- over twice the industry average," said Philippe Winthrop, Research Director for Wireless and Mobility research. Over 300 organizations worldwide contributed their experiences to the study in order to be heard.

The best-in-class organizations represent the top 20% of the responding organizations and are defined on the basis of Process, Organization, Knowledge and Technology. "Best-in-Class organizations are deploying wireless networks in a holistic fashion that includes guest policies as well as security policies for preventing rogue access," continued Winthrop. "They are able to balance the needs of their end-users while ensuring that the network is secure and reliable."

The report, underwritten in part by Bluesocket, Trapeze Networks, WildPackets, Extricom and Meru Networks, provides readers with findings on how best-in-class organizations are leveraging wireless LANs as compared to others, and recommends clear actions to improve the productivity of their corridor warriors, as well as the deployment and management of the wireless network. Technology adoption, corridor warrior productivity and performance, as well as other key performance indicators are reviewed. A complimentary download of the report is available at: http://www.aberdeen.com/link/sponsor.asp?cid=3998

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

© 2007 Aberdeen Group, Inc., a Harte-Hanks Company
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Contact Information: Media Contact: Philippe Winthrop Aberdeen Harte-Hanks (617) 854-5231 Philippe.Winthrop@aberdeen.com