ATLANTA, July 11, 2007 (PRIME NEWSWIRE) -- Spunlogic, an award-winning interactive marketing and technology agency, announced today the launch of Crowne Plaza's Second Life island -- The Place to Meet.
As in the real world, there is a need for formal meeting spaces in the virtual world. Virtual environments such as Second Life enable organizations to host meetings without the need to commit a significant amount of their own resources.
With no private, dedicated meeting destinations in Second Life, Spunlogic moved quickly to create three distinct meetings spaces on Crowne Plaza's The Place to Meet island. Each meeting facility is equipped with streaming audio, video, presentation and image viewing capacities to help make in-world meetings more successful. The three meeting areas are:
* Executive Room -- a traditional conference room space with a round table, providing seating for up to 12 attendees. * Lounge Room -- features a bar area with several couches and chairs and windows overlooking the lush greenery. This space is ideal for informal gatherings, with seating for up to 20 attendees. * Theatre Room -- ideal for users who need to address a large audience. With seating capability for more than 30, this room can be arranged in multiple formats to accommodate a variety of speaking situations, such as a panel discussion.
"InterContinental Hotels Group has always been an early adopter of emerging technologies as a way to stay ahead when reaching today's socially wired consumers," said Del Ross, Vice President of Distribution Marketing for the Americas. "With companies becoming more and more interested in using virtual worlds for business meetings, we were very excited to be the first to offer a destination in Second Life to address those needs."
"As an interactive agency, we knew early on the importance of developing in virtual worlds," said Jeff Hilimire, president of Spunlogic. "Branding and marketing have become a distinct part of the virtual world experience. We were thrilled for this project to not only offer Crowne Plaza a unique branding opportunity, but also the first dedicated space for Second Life users to conduct private and secure business meetings."
Rooms may be reserved -- and presentations and guest lists uploaded -- from the Crowne Plaza website (www.crowneplaza.com/secondlife). The Place to Meet island also has a virtual meeting director, Maggie, who is available during normal business hours to assist with reservations.
About Spunlogic
Spunlogic, formed in 1998, is an award-winning interactive marketing and technology agency that uses an in-depth understanding of the user experience to help companies attract, convert and retain customers. The agency provides a full range of solutions including user experience strategy, behavioral research, interactive design, web development, email marketing, online advertising, intranet/portal design and development, virtual world development and e-commerce applications. Spunlogic is the Email Agency of Record for InterContinental Hotels Group and the Interactive Agency of Record for the State of Georgia. The agency also boasts a roster of both local and national clients including Coca-Cola, The Home Depot, Philips, Anheuser-Busch, Georgia Pacific, Cox Enterprises, AutoTrader, EarthLink and SeaWorld. To learn more about Spunlogic's capabilities, contact Spunlogic at sales@spunlogic.com or call 404.601.4321.