TORONTO, July 11, 2007 (PRIME NEWSWIRE) -- My Screen Mobile, Inc. (Pink Sheets:MYSL) announced today that a patent application for its My Screen Mobile technology has been filed with the Canadian Patent Office. This important milestone protects the Intellectual Property Rights of My Screen Mobile, and enables the company to operate and maintain its position as market innovator and leader in the mobile application space.
Founded in Toronto, My Screen Mobile builds upon the proud Canadian heritage of telephony advancement and is set to revolutionize the mobile communication industry with its Patent Pending technology. My Screen Mobile delivers an outstanding value proposition to both subscribing consumer and advertisers through the delivery of non-intrusive advertising to an engaged and receptive audience.
My Screen Mobile has already initiated beta testing of their mobile advertising application ahead of schedule. A full launch of the My Screen Mobile advertising technology will occur in Q3/2007. Advertisers should contact My Screen Mobile by email to sales@myscreenmobile.com; users wishing to become part of the ongoing beta program are invited to register at http://www.myscreenmobile.com.
My Screen Mobile is a publicly traded company (Pink Sheets:MYSL). Launched in 2007, My Screen Mobile is the latest software application in the mobile market, delivering both a permission and incentive-based marketing model that compensates mobile users for enabling targeted advertisements to appear on their cell phone in the form of an image, SMS and soon video. Selected ads appear each time a call concludes, and disappears with the engagement of the 'end' key. Advertisers welcome the model enabling them to market with permission to their product demographic. Consumers have incentive to subscribe with the option of earning money to offset their mobile service bill, or to attribute to an alternate purchase.
This press release contains "forward-looking" statements within the meaning of Section 21A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934 as amended, and is subject to the safe harbors created thereby. Such statements involve certain risks and uncertainties associated with an emerging company. Actual results could differ materially from those projected in the forward-looking statements as a result of risk factors discussed in My Screen Mobile reports that will be on file with the U.S. Securities and Exchange Commission.