WASHINGTON, July 11, 2007 (PRIME NEWSWIRE) -- FierceMarkets (www.fiercemarkets.com) today announced the re-branding of one of its leading online publications from FierceWiFi to FierceBroadbandWireless.
In addition to the name change, readers will see several other improvements including:
. Enhanced Coverage. FierceBroadbandWireless will formally widen
its scope of coverage beyond WiFi to include multiple broadband
wireless technologies such as WiMAX, EVDO, and HSDPA.
. Increased Frequency. The publication will now publish
twice-weekly on Mondays and Thursdays. It previously was
distributed weekly.
. Deeper Analysis. The Thursday issue will feature a "deep dive"
on a particular theme or technology related to broadband
wireless.
Industry veteran, Lynnette Luna will remain the publication's lead editor under the guidance of Editor-in-Chief, Sue Marek. According to Marek, the changes bring added value to an already growing and evolving readership.
"This rebranding reflects a natural evolution that has been taking place within the publication for some time. We've already been writing about many of these topics within the confines of FierceWiFi. We felt it was time to take the next step and formally broaden our scope. This will allow us to further explore industry trends and provide added value to our readers," said Marek.
The rebranding and improvements took effect last week, with positive response from readers.
FierceBroadbandWireless currently reaches more than 48,000 registered subscribers, and many more people through its Web site. Sign up is free at www.fiercebroadbandwireless.com.
About FierceMarkets
FierceMarkets is a business media company serving numerous vertical markets with email newsletters, Web sites, Webinars, and live events. Based in Washington, DC, FierceMarkets publications reach more than 460,000 executives in over 100 countries every business day. Current publications include DailyTechRag (http://www.dailytechrag.com), FierceBioResearcher (http://www.fiercebioresearcher.com), FierceBiotech (http://www.fiercebiotech.com), FierceBioResearcher (http://www.fiercebioresearcher.com), FierceBroadbandWireless (http://www.fiercebroadbandwireless.com), FierceCIO (http://www.fiercecio.com), FierceDeveloper (http://www.fiercedeveloper.com), FierceFinance (http://www.fiercefinance.com), FierceHealthcare (http:///www.fiercehealthcare.com), FierceHealthIT (http://www.fiercehealthit.com), FierceIPTV (http://www.fierceiptv.com), FierceMobileContent (http://www.fiercemobilecontent.com), FierceSarbox (http://www.fiercesarbox.com), FierceVoIP (http://www.fiercevoip.com), FierceBiotech (http://www.FierceBiotech.com), and IT-Wireless (http://www.it-wireless.com), and The Business VoIP Report (http://www.businessvoipreport.com).