RADNOR, Pa., July 11, 2007 (PRIME NEWSWIRE) -- Health Benefits Direct Corporation (OTCBB:HBDT), a leading innovator in the direct marketing and distribution of a wide range of health and life insurance and related products for individuals and families, today announced the launch of its patent-pending Insurint(tm) quote engine for use by its contact center sales force.
Insurint's quote engine is a proprietary, professional-grade, web-based agent portal that aggregates real-time quotes from multiple highly-rated carriers of health and life insurance and related products. Its user-friendly platform enables agents to view and share with proposed insureds detailed comparisons of multiple products, policy brochures and other useful information instantly. Unlike existing health insurance quote engines, Insurint also enables an agent to input responses to a set of questions about the health of proposed insureds to obtain a customized quote.
"This first generation of our Insurint platform enhances the ability of our agents to act as the consumer's advocate by more effectively matching each customer with the most suitable health insurance plan for the customer's needs," said Charles A. Eissa, President and Chief Operating Officer. "Insurint is a win-win technology solution for all parties -- our customers, agents, carriers and Health Benefits Direct -- and it exemplifies our strategic focus on process-driven differentiation.
"Our goal is to expand the number of customers who are able to obtain an insurance policy in just one phone call," Eissa explained. "Over time, we believe Insurint will develop into a robust tool that will enable our carrier partners to improve underwriting accuracy and significantly shorten the amount of time it takes to issue a health insurance policy on behalf of our mutual customers. As the health insurance market continues to transform from a wholesale market to a market that's driven by individual consumers, insurers and agencies alike will need to address the needs of individual consumers more adequately. We believe Insurint has the potential to become the leading agent platform in the evolving health insurance industry."
Health Benefit Direct's contact center agents now use the Insurint quote engine to service substantially all customers for whom Health Benefits Direct submits a policy to a carrier.
About Health Benefits Direct Corporation
Health Benefits Direct Corporation is a technology-focused insurance agency that operates an interactive online marketplace and contact centers enabling consumers to shop for, compare, and purchase health and life insurance and related products for individuals and families. Health Benefits Direct's sales platform combines its proprietary, integrated online technology and dialing application to connect consumers who express an interest in purchasing health or life insurance or related products with its knowledgeable, licensed agents housed in one of its contact center locations. The Company's interactive Quick-to-Call sales process and Insurint(tm) quote engine technologies offer highly competitive application processing for agents and consumers. www.hbdc.com or www.healthbenefitsdirect.com
Safe Harbor Statement
In addition to historical facts or statements of current condition, this press release contains forward-looking statements within the meaning of the "Safe Harbor" provisions of The Private Securities Litigation Reform Act of 1995, including statements regarding the company's technological differentiation and the efficacy of the Insurint quote engine and its ability to fulfill the needs of the evolving health insurance industry. Forward-looking statements provide Health Benefits Direct's current expectations or forecasts of future events. Actual events could differ materially from those reflected in these forward-looking statements, such as if Health Benefits Direct is unable to effectively implement its Insurint system in the future and broaden Insurint's usage by agents. Given these risks and uncertainties, any or all of these forward-looking statements may prove to be incorrect. Therefore, you should not rely on any such factors or forward-looking statements. Health Benefits Direct undertakes no obligation to update publicly any forward-looking statement.