DELRAY BEACH, Fla., July 12, 2007 (PRIME NEWSWIRE) -- Celsius Holdings, Inc. (OTCBB:CSUH) announced today that Celsius, Inc., the maker of Celsius(r), the innovative beverage credited for creating the calorie burning category that's revolutionizing the beverage market, is launching a "push and pull" plan to capture the west coast. The plan involves several key elements that span the coast from Washington to Southern California. These elements include the announcement of a new distribution agreement with Real Soda in Real Bottles, Ltd., a hybrid-promoter agreement with Consolidated Growth Strategies that focuses on strategic grocery chains, more widespread availability of the award winning beverage that builds upon the success at leading retailers including Albertsons, Raleys and Vitamin Shoppe, the deployment of its top field team to support its distribution and retailing partners and participation in major events.
Celsius, Inc.'s new distributor relationship with Real Soda is a solid aspect of the company's West Coast strategy and provides geographic coverage for the entire region and extends into Arizona and Nevada. In addition, Real Soda will be servicing the Celsius Express Network, enabling delivery to specialty businesses and homes, as well as assisting the Celsius Vending operators in the region as that channel grows. In business for more than twenty years, Real Soda has developed a reputation for outstanding customer service and for its broad support of all distribution channels, ranging from grocery to home distribution.
"We're excited to have Celsius on board with Real Soda because we see their company as the pioneer and future of an entirely new sector of the beverage industry," said Danny Ginsburg of Real Soda. "Celsius represents much more than the next big thing for us. Being able to work with a brand that invests in its distributors and retailers with manpower, infrastructure and marketing support makes our efforts even much more effective and sends a message that Celsius, Inc. is serious about doing well in this region."
"Working with a progressive and well respected distributor like Real Soda is an exciting opportunity for us," said Steve Haley, CEO of Celsius, Inc. "Making the decision to support a region as large and diverse as the West Coast becomes more effective when you can partner with organizations like Real Soda that are willing to work smart and take advantage of the investment you're making to be successful. They have entree to opportunities to make Celsius a hit in channels ranging from standard retail to home delivery to celebrities."
In addition to new distribution and current solid relationships with leading West Coast retailers, Celsius, Inc. is supporting a number of high-visibility events to gain awareness and credibility. Celsius was just featured at the celebrity laden 2007 Vision Awards held in LA and will be at next week's Best of LA Magazine event. The company is also supporting a proactive gym outreach effort, started in San Diego, and expanding it to other parts of the region. Finally, Celsius, Inc. is committing talented resources to conduct grass-roots marketing efforts to support business partners, secure new accounts and conduct product samplings up and down the coast.
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (OTCBB:CSUH) manufactures Celsius through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is quickly gaining attention in the emerging $36 billion functional food and beverage industry, as the creator of the calorie burning beverage category and as a pioneer and leader in developing healthier beverage choices. Celsius, Inc. is building unique distribution strategies to gain broad penetration in all channels serving its consumer targets in all geographies. The continued mission of Celsius, Inc. is to create healthy refreshment through science and innovation and growth through passion and integrity. For more information about Celsius and Celsius, Inc., please visit www.celsius.com. For investor information, please visit www.redchip.com.
About Celsius(r)
Celsius is a dietary supplement that in multiple clinical studies has been shown to burn calories, boost energy and increase metabolism for up to 3 hours. In the most recent study conducted at the University of Oklahoma and presented at the International Society of Sports Nutrition, Celsius was shown to burn more than 100 calories. Celsius contains a blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius contains none of the bad ingredients typically found in many drinks -- no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fat, and it has very little sodium. Celsius is available in 5 great-tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale.
Forward-Looking Statements
This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business, and other risks and uncertainties discussed in our report on Form 10-QSB filed with the Securities and Exchange Commission on May 15, 2007 and other reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.