BURLINGAME, Calif., July 12, 2007 (PRIME NEWSWIRE) -- Virgin America, the new U.S. start-up airline which plans to start domestic service mid-summer, today announced that it will feature NBC Universal TV and film content on its in-flight entertainment system, Red(tm). The airline has already reached individual agreements with Disney, Fox, Paramount Pictures, and Warner Brothers to provide major theatrical content at every seat and on every flight.
"We're excited to be working with NBC Universal to launch Red(tm), our airborne interactive entertainment experience," said Charles Ogilvie, Virgin America's Director of Inflight Entertainment & Partnerships. "NBC Universal's creativity and large library of content fits perfectly in the Red(tm) experience."
The NBC Universal agreement will help redefine the in-flight entertainment experience for Virgin America's guests, by providing the very best in motion picture and television entertainment. Virgin America's Red(tm) system will offer its customers 'pay-per-view' movies, live TV via satellite, a wide array of audio music entertainment including the ability to compile individual audio playlists, a selection of electronic games, and even meals on-demand.
About NBC Universal Domestic Television Distribution
NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. The NBC Universal Domestic Television Distribution division is responsible for the distribution of NBC Universal product to all forms of television within the U.S. and Canada. This includes distribution of current and library film and television product, including formats and non-scripted programming, in the pay, free, and basic markets, as well as the domestic syndication of first-run syndicated TV programs and theatrical and TV movie packages.
About Virgin America:
As San Francisco's hometown airline, Virgin America will serve as many as 10 cities within a year of operation, and up to 30 cities within five years. Virgin America's brand-new planes will offer guests interactive in-flight entertainment systems, plugs for laptops and other portable electronic devices, the ability to order food or chat with other guests from their own video-screen and a host of other features aimed at bringing a little fun back to flying. To learn more about Virgin America visit: www.virginamerica.com
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