Rahva Raamat opens largest bookstore in Baltic States at Viru Keskus in Tallinn, Estonia

Last week Rahva Raamat, the company fully owned by Ekspress Group, celebrated
the grand opening of its newly extended bookstore on the fourth storey of Viru
Keskus in the very heart of Tallinn. The largest in the Baltic States, the
bookstore doubled its space and spans now two storeys, with a total of 1700 m2
of sales space. In the first week the enlargement enabled to increase the sales
by 131% compared to the same period last year. 

“The expansion idea was enthusiastically supported by our customers,” said
Gertti Kogermann, Chairman of the Board of Rahva Raamat. “We also wished to
widen our product range. With the opening of the store on the fourth storey our
customers will enjoy a much wider selection of books in Estonian and foreign
languages, and the volume of literature in Russian has doubled. We look forward
to welcoming not only those who prefer reading, but those who are interested in
films and music, too, because on the fourth floor we are offering an extensive
choice of good films and quality music, with recommendations shared by leading
opinion-makers in the respective fields.” 

“In addition to the best selection of books in Estonia, the bookstore has two
cafes and is thus an excellent place to meet friends and spend some free time,”
Kogermann added. “The cafe on the fourth floor is called Boulangerie. The store
also has a special corner with a stage for new book presentations, press
conferences and other events. This Rahva Raamat is no longer a mere bookstore,
but a place where you can just as easily choose an interesting film or work of
music, and find the perfect gift.“ 

Rahva Raamat AS (www.rahvaraamat.ee) is the largest book retail and wholesale
trade company in Estonia. Rahva Raamat is a 100% subsidiary of Ekspress Group.
Rahva Raamat AS currently has two bookstores in Tallinn: the largest bookstore
in the Baltic States in the Viru Keskus shopping centre, and the oldest
bookstore in Estonia on Pärnu mnt., as well as a representative store in
Viljandi and the online store www.rahvaraamat.ee. Rahva Raamat provides books
not only to its own stores, but also to the Selver, Prisma and Rimi retail
chains, as well as libraries and other bookstores all over Estonia.