Wall Street Journal Weekend Edition Delves Into the Economics of Faith in Europe as Competition for Cash Flow Grows

Religious Upstarts and New Spiritual Services are Reviving Religion


NEW YORK, July 13, 2007 (PRIME NEWSWIRE) -- This week's Wall Street Journal Weekend Edition centerpiece will focus on the economics of faith in Europe as upstarts and new spiritual services revive the declining religious market. Upstarts are now plugging new spiritual services across Europe from evangelical churches to a vaguely Christian sect that uses hallucinogenic tea. These new suppliers of religion are not yet attracting enough customers to offset the decline, but they are shaking up the market for religion in some areas.

The recent influx in religion has scholars and theologians debating the possible reasons behind the shift. Some believe that anxiety over immigration, globalization and the trimming of social welfare systems are eroding people's contentment, prodding some to seek firmer ground in the spiritual. Others argue that Europe's highly-regulated market for religion is opening up as established churches begin to face competition.

"After decades of secularization, religion in Europe has slowed its slide toward what had seemed inevitable oblivion," writes Journal editor Andrew Higgins in this week's Weekend Edition. "There are even nascent signs of a modest comeback. Most church pews are still empty. But belief in heaven, hell and concepts such as the soul has risen in parts of Europe, especially among the young, according to surveys. Religion, once a dead issue, now figures prominently in public discourse."

Additional stories appearing in this week's Weekend Edition of the Wall Street Journal include the following:



 Money & Investing:
 -- Inexperienced Investors: William Snell, a Missouri farmer, knew
    commodities cold: He grew up around corn and soybeans, and figured
    he could make easy money in the futures markets.  Instead, the
    86-year-old Mr. Snell, a World War II veteran, racked more than
    $1.7 million in losses trading soybeans to cattle futures, the
    lawyer for his estate says in a legal filing.
 -- Pension Funds: Many pension funds are starting to dabble in hedge
    funds, private equity, real estate and other "alternative"
    investment strategies.  But a major pension fund in Texas, now led
    by a former hedge fund exec, is about to place a much bigger bet.
    The Teacher Retirement System of Texas is planning to move about
    one-third of its $112 billion in assets to alternative
    investments.

 Pursuits:
 -- 10 Notable People Write on the Importance of Blogs: Blogging as we
    know it began 10 years ago.  To commemorate the anniversary, we
    enlist 12 notable people, from Newt Gingrich and the SEC's
    Christopher Cox to Tom Wolfe and actress-turned-blogger Mia
    Farrow, to write mini-essays on how the blog has changed culture
    and the world.
 -- Custom-fitted Golf Clubs: Custom fitting of clubs won't change
    anybody into Tiger Woods, but it can make bad shots noticeably
    less bad and good shots even better.  And given the ubiquity of
    custom-fitting systems these days -- from simple swing analysis on
    an indoor simulator that usually adds nothing to the cost of the
    clubs you buy to multiday fittings at luxury resort facilities
    that can cost $5,000 or more -- there's really no reason not to be
    custom-fit anymore.
 -- Organic Skin-care Products: Once considered a niche product
    available only at specialty stores, organic skin-care products
    have gone mainstream, with products from such cosmetics giants as
    Estee Lauder, Yves Saint Laurent Beaute, Origins and L'Occitane.
    But as sales of organic skin-care products take off, consumers are
    getting increasingly confused about what is truly organic and what
    is not.  Some makers label products as organic even if only one
    ingredient or a small percentage of ingredients are organic and
    the others are not.

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The Wall Street Journal, the flagship publication of Dow Jones & Company (NYSE:DJ) (www.dowjones.com), is the world's leading business publication. Founded in 1889, The Wall Street Journal has a print and online circulation of nearly 2.1 million, reaching the nation's top business and political leaders, as well as investors across the country. Holding 31 Pulitzer Prizes for outstanding journalism, The Wall Street Journal provides readers with trusted information and knowledge to make better decisions. The Wall Street Journal print franchise has more than 600 journalists world-wide, part of the Dow Jones network of nearly 1,800 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with total circulation of 2.6 million, include The Wall Street Journal Asia, The Wall Street Journal Europe and The Wall Street Journal Online at WSJ.com, the largest paid subscription news site on the Web. In 2006, the Journal was ranked No. 1 in BtoB's Media Power 50 for the seventh consecutive year.

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Editor's Note: WSJ reporters are available to discuss these topics.



            

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