Secured Financial Network Announces Appointment of New Board Member


FORT LAUDERDALE, Fla., July 17, 2007 (PRIME NEWSWIRE) -- Secured Financial Network, Inc. (OTCBB:SFNL) announced the appointment of Caesar Berger as a Board of Director filing a vacancy left by the resignation of Stephen Burg in May of 2007.

Jeffrey Schultz, President and CEO stated, "We are very pleased to have Caesar Berger as a Board Member. He brings a 20 year spectrum of knowledge and credibility in the Credit Card Acquiring Industry to Secured. In addition to his Board responsibilities, Mr. Berger will oversee the build-out of our Payment Gateway and be involved in all its related business segments."

Caesar Berger Bio

In 1981, Mr. Berger founded Computer Based Controls, Inc. (CBC), a point-of-sale equipment manufacturing company. While at CBC, he created a line of EB-8, EB-9 and EB-10 POS terminals. In 1984, CBC was acquired by Electronic Clearing House, Inc., a publicly traded company (NASDAQ:ECHO), where Mr. Berger served as a Senior Vice President of ECHO and the President of CBC through 1994. While at CBC he established Independent Sales Organization to increase distribution of POS terminals and merchants accounts.

In 1994, Mr. Berger joined Cardservice International the largest Independent Sales Organization in the United States. In late 1994, Mr. Berger founded LinkPoint International, a POS terminal manufacturing company where he produced a low-cost, high-reliability line of POS terminals. The LinkPoint 2000 (LP 2000), LP 3000, LP AIO, LP 9000 and 9100 wireless terminals have become the only POS devices ever successfully produced by and on behalf of First Data Corporation. In addition to the LinkPoint terminals, a line of printers, PIN pads and LinkPoint POS printers were produced. LinkPoint has produced hundreds of thousands of POS devices reaching more than $15,000,000 in annual revenue. In 2001 Cardservice International was voted "Acquirer of the Decade" (1990s) by the ETA membership.

In 1998, Mr. Berger founded the LinkPoint Internet Payment Gateway (LSPG) system to process credit card and check transactions through the Internet. LSPG has processed billions of Internet transactions and is considered to be one of three largest systems of its kind in the U.S., with annual revenue in access of $20,000,000. First Data Corp. (NYSE:FDC) acquired both LinkPoint POS and LinkPoint Internet divisions in 2001 where until recently Mr. Berger served as Senior Vice President and President of LinkPoint International.

Mr. Berger has served as a Board Member of Electronic Clearing House Inc., US Wireless Data (NASDAQ:USWDA) and Q Step Technologies companies. He has been awarded U.S. patents and trade marks issued to his credit. Mr. Berger served as an expert witness and a legal adviser to a number of Fortune 100 corporations.

Mr. Berger is proud of his engineering background, which he acquired prior to becoming a business leader. He holds a BSEE and MSEE as well as UCLA Certified Program in Micro Computer Systems design. He now lives with his family in California were he has established a management consulting practice.

About Secured Financial Network

Secured Financial Network, Inc. is a Ft. Lauderdale, Florida-based Company engaged in a full-spectrum of e-commerce transactions through a proprietary 'bank-grade' electronic-vault based payment-processing system through its exclusive Envoii Deployment License Agreement. SFNL looks for business opportunities in which Company participation will create growth, add to profitability, and build shareholder value.

Forward-Looking Statements

This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Secured Financial Network, Inc. and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.



            

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