Sweet Success Attends the 2007 Gold's Gym International Convention at the Mandalay Bay Resort and Casino in Las Vegas


SAN ANTONIO, July 19, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTCBB:SWTS), maker of a line of innovative and delicious health and wellness beverages, announced today that it was a featured participant at the 2007 Gold's Gym International Convention at the Mandalay Bay Resort and Casino in Las Vegas.

"Recently Panaram International invited Sweet Success to be their exclusive beverage participant at their booth at the 2007 Gold's Gym International Convention," said William Gallagher Sweet Success CEO. "There was a great turnout of enthusiastic Gold's Gym and health industry people. The enthusiasts were extremely impressed by GlucaSafe(TM) and the 15 calorie and 2 grams of natural sugars that the refreshing beverage offered."

One of the priorities of Sweet Success marketing has been to have their Sweet Success Fuel for Health(TM) beverages available in gyms and health clubs throughout the U.S. Recently the company was contacted through health club distributor, Panaram International who is acting as the company's exclusive distributor to large health clubs throughout the U.S for Sweet Success products.

San Antonio-based Sweet Success Enterprises, Inc. acquired Nestle's original Sweet Success brand in 2002. Nestle's spent approximately $180,000,000 dollars developing the brand. The company has re-launched a product line to tap into the rapidly growing demand for convenient and nutritious functional beverages. Its line of Fuel for Health all-natural beverages is available in a growing number of stores and includes select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle. See the Company's web site at www.sweetsuccess.com for more information on the products and to order online.

The Sweet Success Enterprises Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3428

Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.



            

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