ADVISORY, July 19, 2007 (PRIME NEWSWIRE) --
What: Dick Robinson, Chairman, President and CEO of Scholastic
Corporation (Nasdaq:SCHL), Scholastic's Harry Potter
executive team, along with past Harry Potter contest winners
from across the country will ring the NASDAQ opening bell
remotely from "HARRY POTTER PLACE" - Scholastic global
headquarters in New York City (Mercer St. between Prince
and Spring St.) on Friday, July 20th at 9:30 a.m. (EDT)
in celebration of the 7th and final installment of the Harry
Potter books, Harry Potter and the Deathly Hallows, which
will be released on July 21 at 12:01 a.m.
Scholastic, the global children's publishing, education and media company, and U.S publisher of Harry Potter, announced an initial print run of 12 million copies of Harry Potter and the Deathly Hallows, which breaks the record held by the sixth book, Harry Potter and the Half-Blood Prince, which had a 10.8 million first printing in 2005 and sold 6.9 million copies in the first 24 hours.
On Friday night, retailers and libraries across the country will be holding midnight parties to celebrate the 12:01 a.m. July 21st release date, and Scholastic is celebrating by transforming Mercer Street (between Prince and Spring) into "Harry Potter Place," a magical, interactive experience for kids and adults open to the public on July 20th from 5:00 p.m. - 11:00 p.m.
The NASDAQ Opening Bell ceremony will be broadcast on NASDAQ's seven-story Tower overlooking Times Square, where more than a million people pass by daily. It will also be broadcast via NASDAQ's MarketSite studio, which conducts daily broadcasts aired around the globe.
The Opening Bell is a ceremonial event that represents The NASDAQ's virtual market model. As a result, NASDAQ can be opened from any location bringing together investors and market participants from around the world to mark the beginning of the trading day.
Who: Dick Robinson, Chairman, President and CEO of Scholastic
Corporation (SCHL)
When: Friday, July 20, 2007 at 9:30 a.m. ET
Where: Scholastic headquarters in New York City (Mercer St. between
Prince and Spring St.)
Webcast:
A live Webcast of the NASDAQ Opening Bell will be available at: http://www.nasdaq.com/reference/marketsite_about.stm
Broadcast:
The opening bell is available from 9:20 a.m. to 9:35 a.m. on uplink IA6 C band / transponder 24, downlink frequency 4180 horizontal. The feed can also be found on Waterfront fiber 1623.
Radio Feed:
An audio transmission of the opening bell is also available from 9:20 a.m. to 9:35 a.m. on uplink IA6 C band / transponder 24, downlink frequency 4180 horizontal. The feed can be found on Waterfront fiber 1623 as well.
About Harry Potter
Harry Potter and the Half-Blood Prince, J.K. Rowling's sixth Harry Potter book, was released on July 16, 2005, and was the fastest-selling book in history selling 6.9 million copies in the first 24 hours. All six Harry Potter books, Harry Potter and the Sorcerer's Stone, Harry Potter and the Chamber of Secrets, Harry Potter and the Prisoner of Azkaban, Harry Potter and the Goblet of Fire, Harry Potter and the Order of the Phoenix, as well as Harry Potter and the Half-Blood Prince have been number one bestsellers in the United States, Britain, and around the world. Scholastic is printing an unprecedented 12 million copies of Harry Potter and the Deathly Hallows, which will be released at 12:01 a.m. on July 21, 2007. The American editions of the Harry Potter books are published under Scholastic's Arthur A. Levine imprint.
About Scholastic
Scholastic Corporation (Nasdaq:SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.