SoftNet Announces Plan to Enter Lucrative Application Development and Delivery Market


ISELIN, N.J., July 19, 2007 (PRIME NEWSWIRE) -- SoftNet Technology Corp. (OTCBB:STTC) (German WKN: TG6) announced today a strategic addition to the Company's core IT Infrastructure Consulting practices. SoftNet has established an Application Delivery Practice which is synergistic to the core business and creates opportunities for additional cross selling and comprehensive client business.

Leading the newly created practice will be Kevin Remley, Vice President - Application Delivery. Mr. Remley is uniquely qualified to fill this role through past experience and technical expertise. He has substantial experience gained from senior level assignments with world class organizations such as JP Morgan, Morgan Stanley and Ernst & Young. He possesses an MBA from Wharton and a BS degree from Lehigh University. In addition, he has successfully started two separate Professional Services companies providing solutions to Global 1000 companies, leading each to sustained revenue growth and profitability.

"Application Delivery is not a totally new business for SoftNet. The Company has completed a limited number of engagements in the past. Based on these successful projects, the lucrative market opportunity, and the ability to provide additional services to our clients, made this an easy decision. Application Development and Delivery touches all of the Company's existing practices and projects providing new opportunities for cross selling," said Jim Booth-CEO.

Please visit our website at http://www.softnettechnology.com for more information. For Investor Relations, please contact James Booth, CEO, at 908-212-1799, option 7.

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The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the company. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by SoftNet Technology Corp. (STTC) may differ materially from these statements due to a number of factors. STTC assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. You should independently investigate and fully understand all risks before making investment decisions.


            

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