DELRAY BEACH, Fla., July 20, 2007 (PRIME NEWSWIRE) -- Celsius Holdings, Inc. (OTCBB:CSUH) announced today that Celsius, the innovative beverage credited with creating the negative calorie category that's revolutionizing the beverage market, has gained premium shelf placement at Valero Corner Stores throughout Texas and Colorado, as part of an innovative program to create an upscale and healthier options carbonated beverage section. Celsius gained access to this industry-first placement after a successful test in Dallas and is an integral part of the new program along with organic soft drinks and teas. Valero Corner Stores are showcasing the new premium carbonated soft drink sections in more than 500 corporate-operated stores in the two states.
According to Gerry Khermouch of Beverage Business Insights, "The fact that Valero Corner Stores, known for its innovation, has established this shelf space comes as further evidence that convenience stores are moving from the lowest common denominator to the cutting edge in food and beverage offerings."
"Valero Corner Stores contacted Celsius for this innovative placement, stating that their customers still crave the refreshing taste of a carbonated beverage with its fizz and effervescence," said Janice Haley, VP Strategic Accounts, Celsius, Inc. "Their customers are seeking healthier and more interesting beverage options, and Celsius, with its clinically shown calorie burning capacity, delivers on both fronts. Valero Corner Stores has long been credited for its independent and forward thinking approach as well as its customer-centric focus. We're honored to have Celsius part of this new product-placement mix and look forward to working closely with Valero Corner Stores to bring this premium shelf placement to the attention of consumers."
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (OTCBB:CSUH) manufactures Celsius through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is quickly gaining attention in the emerging $36 billion functional food and beverage industry, as the creator of the negative calorie beverage category and as a pioneer and leader in developing healthier beverage choices. Celsius, Inc. is building unique distribution strategies to gain broad penetration in all channels serving its consumer targets in all geographies. The continued mission of Celsius, Inc. is to create healthy refreshment through science and innovation and growth through passion and integrity. For more information about Celsius and Celsius, Inc., please visit www.celsius.com. For investor information, please visit www.redchip.com.
About Celsius(r)
Celsius is a dietary supplement that in multiple clinical studies has been shown to burn calories, boost energy and increase metabolism for up to 3 hours. In the most recent study conducted at the University of Oklahoma and released at the International Society of Sports Nutrition, Celsius was shown to burn more than 100 calories. Celsius contains a blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius contains none of the bad ingredients typically found in many drinks - no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fat, and it has very little sodium. Celsius is available in 5 great-tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale.
Forward-Looking Statements
This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed in our report on Form 10-QSB filed with the Securities and Exchange Commission on July 16, 2007 and other reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.