SAN ANTONIO, July 24, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTCBB:SWTS), the maker of a product line of innovative and delicious healthy-lifestyle beverages, announced today that they participated in their first-ever ECRM (Efficient Collaborative Retail Marketing) event last week in Jacksonville, FL. Many of the major supermarket, mass merchandiser and drug chains from all across the country attended this event.
Senior Vice President of Sales & Marketing for Sweet Success, Tom Shuman, who represented the company at the ECRM Event stated, "ECRM provides a tremendous format for making contact with and receiving feedback from as many as 35 retailers in a two-and-a-half day period. I came away from this event with a number of solid opportunities that I look to turn into expanded retail distribution and sales revenues for our Sweet Success products over the next few weeks timeframe. Many of the retail buyers at this event appeared to be quite impressed with the fact that our line-up of Sweet Success Fuel for Health(tm) all-natural ready-to-drink functional beverages not only possess tremendous value-added consumer benefits, but they also taste great. Healthy lifestyle ready-to-drink beverages are certainly on the rise, and I expect that these products will be quite a hit with their customers."
Efficient Collaborative Retail Marketing (ECRM)(r) is a business process that streamlines the sales and marketing supply chain. Comprised of category-, season- or theme-specific Efficient Program Planning Sessions (EPPS)(r), a powerful B2B website, and eFusion distributed application software, ECRM(r) is helping CPG retailers and manufacturers improve sales, reduce expense, and go to market faster and more efficiently.
EPPS(r) are highly effective private meetings between buyers and sellers aided by sophisticated technology that enables participants to improve efficiency and speed to market. ECRM(r) has held over 250 EPPS(r) since its inception in 1994. Over 700 buyers, including most food, drug and mass chains in the United States and a growing number of multinationals from Europe, Asia and South America, participate in EPPS(r) each year, as do over 1,800 CPG suppliers.
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"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.