LOS ANGELES, July 25, 2007 (PRIME NEWSWIRE) -- OTC Solutions, a Los Angeles-based marketer of new, creative concepts in Over-the-Counter (OTC) branded products, has announced an exclusive partnership with California Natural -- another L.A.-based company -- to represent their highly-touted health product "Wellness Shots", a staple of the Malibu, California film and celebrity community.
The brand -- to be known as Malibu Wellness Shots, named after the vitamin store in Malibu where the product was created -- will be shopped to major pharmaceutical and/or homeopathic companies for packaging and distribution rights.
"We have an incredibly powerful story to tell," noted "Vitamin Gene" Arnold, creator of the product and owner of the Malibu Vitamin Barn, where he developed the idea of "wellness shots" in his juice bar nearly 15-years ago. "The Malibu film colony and celebrity community have really taken to the concept of staying healthy and fighting illness via my blend," Arnold observed. "I was selling nearly 500 hand-blended wellness shots a day -- and thought it's time to share the concept with American consumers everywhere."
"And that's where we fit in," said Mark Wisniewski, one of the partner's of OTC Solutions. "Gene's wellness shots has been one of the great health secrets of the Malibu celebrity world -- and now we'll have the opportunity to hopefully let folks everywhere know about it," he related. "Gene came up with an all-natural formula that immediately makes the consumer feel his or her immune system is being bolstered -- it has all the right attributes for success."
Malibu Wellness Shots will utilize the exact same ingredients created for the juice bar, and will be available as both an oral spray and liquid. "We can't wait to find the right partner for this," said Wisniewski. "This is going to be an absolute winner."
About OTC Solutions OTC Solutions was created in 2006 by the partnership of three experts with varied backgrounds -- but all relevant to the field of retail package goods and OTC products. Each partner brings his own area of expertise to the mix, from science, homeopathy and research to marketing, communications and sales.
About California Natural: The company -- started by natural products health expert "Vitamin Gene" Arnold who has more than 25 years experience in this area -- creates new products for the OTC vitamin and natural supplement market.