GOLDEN, Colo., July 25, 2007 (PRIME NEWSWIRE) -- HumWare Media Corporation (Pink Sheets:HMWM) announced today that the Company has signed a joint venture and national sponsorship agreement with TextaSport, LLC that could potentially generate millions of dollars in revenue from $.99 text message entries into sporting event contests.
TextaSport is a new premium text messaging company that plans to run over 50 major sporting event contests with HumWare Media Corp. as the Title Sponsor over the next 6 months starting with the NASCAR Sharpie 500 at Bristol Motor Speedway on August 25 and concluding with the Super Bowl on Feb 3, 2008. TextaSport has contracted with Air2web to deliver the contests through TextaSport's short code 94926. TextaSport is planning a multi-million dollar media buying campaign across television, cable, and radio networks to promote the contests.
Contests will vary from answering trivia questions such as "Who holds the record for touchdowns on Monday Night?" in conjunction with a Monday Night Football game, "What will Dale Earnhardt Jr's new number be next year?" for NASCAR races, to voting on "Who will be the Super Bowl MVP?" Participants enter using their cell phones to win prizes such as trips and tickets to various events and are then charged $.99 from their mobile carrier.
The agreement calls for HumWare Media to receive national sponsorship rights and a percentage of the revenue generated. TextaSport ads will also be run across HumWare Media Corp.'s Boondoggle Sports Network in sports bars and restaurants and HumWare will provide web entry services.
"We are extremely excited about this agreement with TextaSport because of current trends related to premium text messaging campaigns showing that people love watching events on TV and answering various polls with a premium text to win a prize. This is wonderful news for our shareholders," stated John Huemoeller, CEO of HumWare Media Corporation.
About HumWare Media Corporation:
HumWare Media is an emerging out-of-home "new media" advertising/marketing company operating various digital signage networks including BSN, 19thHole.TV and Child Watch Network. The Company also operates unique online fantasy sports contests and sells sports memorabilia through its wholly-owned subsidiary Timeless Sports Inc.
Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions and partnerships, the effect of economic business conditions, and the ability to attract and retain skilled personnel. Penny Stocks are very highly speculative and may be unsuitable for all but very aggressive investors. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.