AMHERST, N.Y., July 31, 2007 (PRIME NEWSWIRE) -- HealthSport, Inc. (HSPO) announced today the commencement of production of the latest addition to its offering of edible thin strip products, Fix(tm) Hangover Strips (http://www.fixstrips.com) -- a nutritional supplement formulated to provide rapid relief from hangover symptoms. A creation of HealthSport's wholly-owned subsidiary, Cooley Nutraceuticals, Inc., the new product utilizes edible thin film delivery technology developed by InnoZen, Inc. of Woodland Hills, CA, another HealthSport subsidiary and the manufacturer of Fix Hangover Strips.
Originally formulated as a drink product, Fix(tm) Hangover Strips now offer the millions of Americans who enjoy their alcoholic beverage consumption a significantly faster and more efficient method of combating the inevitable hangover symptoms that follow (i.e. dehydration, fatigue, headache, nausea and weakness). Edible Fix Strips deliver a blend of active ingredients through the soft tissue of the inner cheek and gum, a process known as Buccal Absorption, and do it naturally without adding sugar and carbs. The formulation, developed by Cooley Nutraceuticals, Inc. contains a proprietary blend of medically acknowledged products such as B-Vitamins, Vitamin C, Caffeine, and electrolytes to aid in combating the mild withdrawals that your body suffers from due to overindulgence of a depressant drug (alcohol).
"Our Fix ingredients merged with this new edible film Strip technology is a fantastic combination," said Clay Cooley, President of Cooley Nutraceuticals. "When you begin to look at the literature out there, hangovers cost society more than $100 billion dollars in lost wages, missed work days, and poor productivity. I think it's safe to say there is a market for this product. Instant relief is a must, so our proven formula, paired with the delivery speed of the strips and the compact and convenient package, couldn't be a better match. Our website has only been up for a week and a half, and we have not even started our marketing campaign; however, to date, we have had over 12,722 hits. The excitement this product offers speaks for itself."
Distribution plans and product marketing campaigns are currently in development with a product launch tentatively scheduled for the fourth quarter of 2007.
If you would like to receive e-mail announcements about HSPO, please sign up at the following website: http://Directstocknews.com/HSPO.
About HealthSport, Inc. (OTCBB:HSPO)
HealthSport (http://www.healthsportinc.com) is a fully integrated developer, manufacturer, and marketer of branded and private label edible film strips that deliver both nutritional supplements and over-the-counter drugs. The company owns two subsidiaries -- Enlyten, Inc. in Amherst, NY and InnoZen, Inc. in Woodland Hills, CA. Enlyten was created specifically to market and distribute HealthSport's branded Enlyten products. InnoZen (http://www.innozen.com) is the preeminent formulator, developer and manufacturer of HealthSport's proprietary edible film strips. InnoZen has five patents pending and has developed numerous proprietary manufacturing processes of edible thin film strips capable of safely and effectively delivering drug actives and nutritional supplements through buccal (between the cheek and gum) absorption.
A Special Note Regarding Forward-Looking Statements: Statements in this news release about anticipated or expected future revenue or growth or expressions of future goals or objectives, including statements regarding whether current plans to grow and strengthen the Company's existing business, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All forward-looking statements in this release are based upon information available to the Company on the date of this release. Any forward-looking statements involve risks and uncertainties, including the risk that the Company will be unable to grow or strengthen its business due to a lack of capital or an inability to identify acquisition candidates and that the Company may not realize anticipated cost savings or revenue growth opportunities associated with any acquisitions, planned or otherwise. Additionally, forward-looking statements concerning the performance of the Company's business are based on current market conditions and risks, which may change as the result of certain regulatory, competitive or economic events, as well as those risks and uncertainties described in the Company's filings with the Securities and Exchange Commission, which could cause actual events or results to differ materially from the events or results described in the forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements.