Sweet Success Revolutionary Diabetes-Friendly Beverage, GlucaSafe (Patent Pending) Continues Strong Retail Sell Through


SAN ANTONIO, Aug. 2, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTCBB:SWTS), maker of a line of innovative and delicious health and wellness beverages, announced today that its revolutionary diabetes-friendly beverage, GlucaSafe(tm) (patent pending) continues to have a strong sell through H-E-B food stores, Amazon.com and other new electronic retail outlets. Sweet Success(r) has also attended recent industry shows that have generated substantial new interest in GlucaSafe(tm) on a broad basis among retailers.

According to the American Diabetes Association one out of three babies born in the U.S. will become diabetic. In addition 50% of babies born to families of minority origin in the U.S will become diabetic. Today the U.S. alone has 20.8 million people suffering with diabetes. Companies in this market include: Islet Corporation a small manufacturer of blood glucose maintenance tools, Nestle with Boost beverage and Abbott Labs with its Glucerna beverage. Sweet Success' GlucaSafe(tm) contains only 15 calories compared to 190 calories in Boost and 220 calories in Glucerna.

Historically the GlucaSafe(tm) ingredients have undergone substantial clinical trials for their ingredients which include Green Tea, White Tea and Pomegranate extract which serve as an antioxidant promoting overall health and immunity, Cinnamon extract by the USDA shown to help stabilize glucose levels, Banaba Leaf, a glucose stabilizer that controls appetite, food cravings and accordingly promotes weight loss, Chromium Polynicotinate promotes the regulation and maintenance of normal cholesterol levels and supports the metabolism of fats and sugars and Stevioside has been shown to reduce high blood sugar, lower blood pressure and is considered an alternative supplementary therapy for hypertension.

"The product sales prove what we have believed all along," says William Gallagher Sweet Success CEO. "GlucaSafe(tm) is better for you than drinking any other beverage with only 2 grams of sugar from the great antioxidant, pomegranate and only 15 calories. GlucaSafe(tm) provides for total body health."

Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.

The Sweet Success Enterprises, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3428

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.



            

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