SanomaWSOY to Start Purchases of Own Shares



SanomaWSOY Corp. Stock Exchange Release 2 Aug 2007 at 12:00

SanomaWSOY Corporation's Board of Directors has decided to exercise
the authorisation of the Annual General Meeting of 4 April to
purchase SanomaWSOY's own shares with the Company's unrestricted
equity. A maximum of 8,200,000 shares can be purchased

The Company's own shares will not be purchased in relation to the
shareholdings of the existing shareholders. They will be purchased at
the market price of the purchasing moment. The minimum purchasing
price of a share is the lowest and the maximum purchasing price is
the highest price noted on the public trade during the authorisation
period.

According to the authorisation of the AGM, the shares will be
purchased to develop the Company's capital structure, carry out
potential corporate acquisitions or other business arrangements, or
to be otherwise disposed, retained as treasury shares, or
invalidated.

The purchases will begin on or after 6 August 2007. The authorisation
will be valid until the Annual General Meeting of 2008.

SANOMAWSOY CORPORATION

Matti Salmi
Senior Vice President
Finance and Administration

Additional information: SanomaWSOY's Group Communications, tel. +385
105 19 5062 or ir@sanomawsoy.fi


SanomaWSOY is the leading media group in the Nordic region operating
in versatile fields of media in over 20 European countries. The Group
has five divisions: Sanoma Magazines, Sanoma, SanomaWSOY Education
and Books, SWelcom, and Rautakirja. In 2006, the Group employed over
18,000 people and its net sales were some EUR 2.7 billion.