ATLANTA, Aug. 8, 2007 (PRIME NEWSWIRE) -- Spunlogic, an award-winning interactive marketing and technology agency, today announces the addition of custom analytics tools for virtual worlds to its service offerings.
With over 8.5 million users in Second Life alone, companies have become increasingly interested in claiming their space in virtual worlds for the purpose of marketing and branding. Because many of these companies fail to accurately measure in-world activity, over time they begin to assume their efforts are ineffective.
Properly utilizing analytics tools provides a deeper view of user activity that allows marketers to optimize their virtual spaces. By helping companies understand where and how users spend their time, Spunlogic is able to help make evaluations to develop more meaningful and successful branding opportunities.
After developing Crowne Plaza's Second Life island, The Place to Meet, Spunlogic's Behavioral Research department created the first set of virtual world analytics tools. The Place to Meet is a collection of rooms used to conduct private, secure meetings. Some of the analytics developed for The Place to Meet include:
* The number of avatars who use the conference rooms (and how
many click to teleport)
* The number of avatars who play videos / presentations
* The number of avatars who interact with the conference room
scheduler
* Popular entry and exit points
* In-world observations of avatars
* Visual path mapping -- showing the most popular user paths
While these custom analytics tools were designed first for Crowne Plaza's Second Life island, the methodologies can apply to any client and span nearly all virtual worlds.
"Marketers are pulling out of Second Life because they don't know how to effectively optimize their islands and advertising campaigns," said Dr. Melissa Read, Director of Behavioral Research at Spunlogic. "We provide sophisticated analytics tools to help our clients effectively measure their user engagement in-world in order to develop targeted marketing and branding strategies."
About Spunlogic
Spunlogic, formed in 1998, is an award-winning interactive marketing and technology agency that uses an in-depth understanding of the user experience to help companies attract, convert and retain customers. The agency provides a full range of solutions including user experience strategy, behavioral research, interactive design, web development, email marketing, online advertising, intranet/portal design and development, virtual world development and e-commerce applications. Spunlogic is the Email Agency of Record for InterContinental Hotels Group and the Interactive Agency of Record for the State of Georgia. The agency also boasts a roster of both local and national clients including Coca-Cola, The Home Depot, Philips, Anheuser-Busch, Georgia Pacific, Cox Enterprises, AutoTrader, EarthLink and SeaWorld. To learn more about Spunlogic's capabilities, contact Spunlogic at sales@spunlogic.com or call 404.601.4321.