Swedish Match has appointed Henrik Brehmer new Senior Vice President Corporate Communications

Swedish Match has appointed Henrik Brehmer new Senior Vice President Corporate
Communications

Henrik Brehmer has been appointed new Senior Vice President Corporate
Communications at Swedish Match AB. Henrik will succeed Bo Aulin who will
continue his work as Senior Executive Advisor.

Henrik Brehmer has since 2001 been Senior Vice President, Investor Relations and
Group External Communications at Securitas AB in London. Prior that position,
Henrik held various management positions within Ericsson AB in Sweden and
England. 

Henrik Brehmer took up his position August 1, 2007

Following this appointment, the group management team at Swedish Match AB will
consist of President and CEO Sven Hindrikes, Mats Adamson, Senior Vice
president, Human Resources, Lars-Olof Löfman, President of North Europe
Division, Bo Aulin, Senior Executive Advisor, Henrik Brehmer, Senior Vice
President Corporate Communications, Lars Dahlgren, Chief Financial Officer,
Lennart Freeman, President North America Division, Fredrik Peyron, General
Counsel, and Jarl Uggla President International Division.

____________

Swedish Match is a global Group of companies with a broad assortment of
market-leading brands in smokeless tobacco products, cigars, pipe tobacco and
lights products. The Group's global operations generated sales of 12,470 MSEK
for the twelve month period ending June 30, 2007. Swedish Match shares are
listed on OMX Nordic Exchange in Stockholm (SWMA).

____________

Swedish Match AB (publ), SE-118 85 Stockholm
Visiting address: Rosenlundsgatan 36, Telephone: +46 8 658 02 00
Corporate Identity Number: 556015-0756
www.swedishmatch.com
____________

For further information, please contact:
Sven Hindrikes, President and Chief Executive Officer 
Office +46 8 658 02 82, Mobile +46 70 567 41 76