BoConcept Holding A/S Central Business Registration No. 34 01 84 13 Notice is hereby given that the annual general meeting of BoConcept Holding A/S will be held on Tuesday, 28 August 2007, at 4 p.m. at the company's office at Mørupvej 16, DK-7400 Herning. Agenda: 1. Election of chairman of the meeting 2. Management's review 3. Presentation of the annual report 4. Adoption of the annual report, including grant of discharge to the executive and supervisory boards and resolution regarding the appropriation of profit or provision for losses pursuant to the approved annual report. 5. Election of members of the supervisory board 6. Proposals by the supervisory board: The supervisory board proposes: a) Increase of the Class B share capital by a nominal amount of between DKK 150,000 (15,000 shares) and DKK 400,000 (40,000 shares). The existing shareholders' pre-emption rights are to be waived, since the capital increase is part of an employee share scheme in pursuance of section 7A(1)(i) of the Danish Tax Assessment Act. The subscription period is from 1 October 2007 to 10 October 2007. The subscription amount shall be paid to the company between 12 October 2007 and 24 October 2007. The subscription price is 200 for each share of a nominal value of DKK 10. The Class B shares are negotiable instruments registered through the Danish Securities Centre and are bearer shares, but they may be registered in the name of the holder in the company's register of shareholders. The costs of the capital increase are estimated at DKK 30,000 excluding value added tax. The negotiability of the shares is subject to no restrictions, and no shareholder is obliged to have his or her shares redeemed, wholly or in part. The proposal results in an amendment to article 2 of the company's articles of association since the total share capital and the company's Class B capital must be adjusted to the capital increase. b) Adoption of general guidelines for incentive pay to the supervisory board, the executive board and other selected executives is based on the following framework: - Incentive pay may be allotted to the supervisory board, the executive board and other selected executives at present approximately 25-30 people, and to additional future new employees. - A subscription right confers on the holder a right to subscribe for one share of a nominal value of DKK 10.00. - Subscription rights of up to a maximum of 25,000 for the supervisory board and a maximum of 30,000 for the executive board may be issued. Subscription rights may be allotted on several occasions. Partly during the coming 12 months to the present supervisory and executive boards and selected executives, partly at later times before 30 April 2010 to persons who have joined the company later. - The subscription rights allotted can only be exercised by the subscription for shares if the company's strategy plan for the years 2008/2009, 2009/2010 and 2010/2011 is realised in terms of pre- tax profit. For each of the years 2008/2009 and 2009/2010 subscription rights can be allotted with one fourth and for 2010/2011 half of all subscription rights. - If targets are not reached in full during the years in question the right to exercise the subscription rights will be graduated. - The participants in the pay by subscription rights system must be employed with the company or with an affiliated company or be members of the company's supervisory board at the time of allotment. - The exercise price shall be fixed at the closing price on the date when the company has committed itself in relation to the participants by notifying them of participation in the issue of share options. - The share options allotted can at the earliest be exercised by the participants in connection with the publication of the 2010/2011 annual report and at the latest on 30 September 2011. - Based on the closing price on 6 August 2007 the value of each individual subscription right amounts to DKK 131.80 calculated on the basis of the Black-Scholes model. If the value is measured for all the proposed 240,000 subscription rights the value of these amounts to a total of DKK 31.6 million. The valuation according to the Black-Scholes model comprises the following elements: - A volatility of 30.6% on the basis of 12 months of historical observations - Risk-free interest 4.3% corresponding to the interest on Danish government bonds with the same term as the share options - Anticipated dividend per share of 2.3% of the share price The proposed resolution will have the effect that a provision on it will be included in the articles of association. c) The general meeting authorises the supervisory board to issue share options which may confer on their holder the right to subscribe for Class B shares of a nominal value not exceeding DKK 2.4 million (240,000 shares). The authority is valid till 30 April 2010. Only members of the supervisory board, the executive board and other selected executives are eligible for subscribing for the share options in accordance with the guidelines for incentive pay adopted by the general meeting. The authority may only be exercised by issuing share options that confer the right to subscribe for Class B shares in the proportion 1:1 at the market price of these at the time of the issue of the share option. The said proposal shall be included in the company's articles of association. d) The general meeting authorises the supervisory board to increase the Class B share capital to an amount not exceeding nominally DKK 2.4 million (240,000 shares). The authority is valid till 30 September 2011. The capital increase shall only be effected by a cash contribution. The capital increase shall only be effected by the supervisory board, the executive board or other selected executives exercising the share option allotted by them in the period from 29 August 2007 to 30 June 2011. The new Class B shares are negotiable instruments registered through the Danish Securities Centre and are bearer shares, but they may be registered in the name of the holder. No restrictions shall apply to the negotiability of the shares. No shareholder shall be obliged to have his or her shares redeemed, neither wholly nor in part. The said proposal shall be included in the company's articles of association. e) Authorisation of the chairman of the supervisory board to make such amendments as the Danish Commerce and Companies Agency may require in order to obtain registration. f) Authorisation of the supervisory board to acquire up to 10% of the company's share capital before the next ordinary general meeting with reference to section 48 of the Danish Companies Act within a price range of 10% below or above the current market price. 7. Appointment of auditors 8. Any other business Adoption of items 6a, 6c and 6d on the agenda require a qualified majority in accordance with article 11 of the articles of association. The audited annual report and the agenda for the annual general meeting as well as the complete proposals and the full wording of the proposed amendments to the articles of association will be open for inspection by the shareholders at the company's office from 10 August 2007. Admission cards may be obtained by telephoning the company on telephone no. +45 7013 1366 not later than 24 August 2007. BoConcept Holding A/S Svend Sigaard (Chairman of the supervisory board)