NEW YORK, Aug. 13, 2007 (PRIME NEWSWIRE) -- Hong Kong-based Artificial Life, Inc. (OTCBB:ALIF), a leading provider of award-winning mobile 3G technology, games and applications, announced today that it has partnered with IDEA Cellular to distribute its mobile games and content in India, a thriving mobile gaming market.
IDEA Cellular will soon launch mobile games such as V-girl(r), V-boyfriend(tm), Poli - the Bear(tm), V-Penguins(tm), Let Go Of My Banana(tm), Swine Dining(tm), America's Next Top Model, as well as associated wallpapers, screensavers, ringtones, and video mails.
"According to a recent Pyramid Research survey of mobile phone users across the BRIC (Brazil, Russia, India and China) countries and the U.K., India ranked as the top mobile game market. Of the respondents in India that identified themselves as mobile data users, 32% said that they play mobile games monthly, exceeding the UK mark of 15%. Pyramid Research believes the mobile gaming market could expand 700% by 2010, to more than US$200 million annually. Mobile gaming is the latest urban craze in India. We are delighted to have IDEA Cellular support our distribution; we believe that our titles will appeal particularly to the mass market between the ages of 15 to 26," said Eberhard Schoneburg, CEO of Artificial Life, Inc.
About IDEA Cellular
As India's leading GSM Mobile Services operator, IDEA Cellular has licenses to operate in 13 service areas. With over 17 million customers, IDEA Cellular has operations in the states of Delhi, Haryana, Uttar Pradesh, Uttaranchal, Himachal Pradesh, Rajasthan, Gujarat, Maharashtra, Goa, Madhya Pradesh, Chhattisgarh, Andhra Pradesh and Kerala. IDEA Cellular's footprint currently covers approximately 45% of India's population and over 50% of the potential telecom-market. IDEA also has licenses to operate in the service areas of Mumbai and Bihar.
IDEA is a part of the Aditya Birla Group, a US $24 billion corporation with a market cap. of US $23 billion and in the League of Fortune 500, anchored by an extraordinary force of 100,000 employees, belonging to 25 different nationalities. Over 50 per cent of its revenues flow from its operations across the world. In India, the Group has been adjudged "The Best Employer in India and among the top 20 in Asia" by the Hewitt-Economic Times and Wall Street Journal Study 2007.
More about IDEA Cellular Ltd. at www.IDEAcellular.com/
About Artificial Life
Artificial Life, Inc. (OTCBB:ALIF) is a public U.S. corporation headquartered in Hong Kong with offices in Berlin (EMEA headquarters) and Tokyo. We are a leading global provider of award winning mobile technology, content, games and applications (see also our Company's homepage: www.artificial-life.com; and our m-commerce portal: www.botme.com). We focus on 3G games and entertainment and our main clients and partners are: CBS, Warner Bros., Ericsson, Oxygen, SevenOne Intermedia (ProSiebenSat.1).
Forward-Looking Statements:
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "potential," "continue," or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on April 3, 2007. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.