SAN ANTONIO, Aug. 14, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTCBB:SWTS), maker of a line of innovative and delicious health and wellness beverages, announced today a new marketing initiative focused on the healthful benefits of its product line and its eco-friendly packaging. This initiative addresses current environmental concerns related to packaging used by the beverage industry and the energy used to bottle and transport water and other beverages.
"Sunday's New York Times article titled 'Water, Water Everywhere, But Guilt by the Bottleful' really acknowledged the objectives of our business plan insofar as the author focused on the issues surrounding beverages made from packaging that is detrimental to the environment," stated William Gallagher, Sweet Success' chairman and CEO. "At Sweet Success, it's long been our hallmark to provide a product with a positive effect inside and out. We want our consumers to live better, healthier lives and for the world we live in to be improved by our efforts."
The company's marketing initiative, called "Inside/Out," recognizes Sweet Success's efforts to create the healthiest, best-tasting beverage on the market while simultaneously creating eco-friendly packaging and processing. Sweet Success' Tetra Prisma packaging satisfies the environmental, societal and economic needs of today without compromising those of future generations.
Mayors from San Francisco, Salt Lake City and Minneapolis sponsored a resolution at a recent meeting of the U.S. Conference of Mayors calling for a study to examine the environmental impact that millions of empty plastic water bottles have on municipal garbage operations. San Francisco's Mayor Newsom and Los Angeles Mayor Antonio Villaraigosa have actually issued executive orders prohibiting the use of city money to buy bottled water.
"It appears that governmental leaders rallying around this environmental cause are leading the way toward booting the expensive and environmentally-costly plastic containers of water in favor of consumers simply turning on their taps," said Gallagher. "It seems that the bottle in your hand may have become the latest environmental bad-guy."
"Not only do we have a healthy package but our leading product, GlucaSafe(tm), is a ready-to-drink beverage that will make a positive impact on an international health crisis, diabetes," said Ben Gallagher, Sweet Success Brand Manager. "I am attending the exciting Bozzuto's show to present food and beverage products for Northeast drug and grocery retailers this week and I expect some exciting developments. Current indications are that the fourth quarter results will begin showing the results from our aggressive meeting schedule with approximately 100 buyers since March."
Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.
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"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.