NEW CEO OF CARLSBERG SWEDEN


Otto Drakenberg (41) has been appointed CEO of Carlsberg Sweden. He will take
up his new position in December 2007. 

Otto Drakenberg is presently General Manager of Goodyear Dunlop Tires Northern
Europe (Nordic & Baltics) based in Stockholm, a company with a turnover of
€220m and 140 employees. In addition he is a board member of Sweden's biggest
tire retail chain Däckia, with 100 outlets and 500 employees. 

In his professional career Otto Drakenberg has held various brand management
positions at Procter & Gamble Nordic and held senior management positions in
Scandinavian Tobacco Company in Copenhagen, before coming to Goodyear in 2004. 

Otto Drakenberg is married and has two children. In 1988 he represented Sweden
at the Olympic Games in fencing, and he was a member of the Swedish National
Fencing Team 1987-94. 

The current CEO of Carlsberg Sweden Stig Sunde leaves the Carlsberg Group to
establish a new company. He will have his last day at work as CEO of Carlsberg
Sweden on 31 August. In the interim period until Otto Drakenberg takes over in
mid December, Christina Hellbom will be acting CEO of Carlsberg Sweden. 


Contacts:

Media Relations:	   Jens Peter Skaarup	+45 3327 1417
Investor Relations:  Iben Steiness		+45 3327 1232

Attachments

pr 23 uk 2007 new ceo of carlsberg sweden 15082007.pdf