Boss Media signs agreement with Ireland's biggest bookmaker

Boss Media signs agreement with Ireland's biggest bookmaker

Boss Media and Paddy Power have today signed an agreement for the delivery of an
online multi-lingual games and casino system.  The online casino will be based
on Boss Media's latest casino platform including a sophisticated back-office
tool-kit that will be integrated with Paddy Power's existing customer base and
payment solution, enabling cost effective communication with the established
player database.

Paddy Power is Ireland's largest bookmaker and has a strong online presence in
the Irish and UK markets. Paddy Power is a publicly listed company with a dual
listing on the Irish and UK stock markets and turnover in 2006 of EUR 1.8
billion. It operates over 220 retail betting shops between Ireland and the UK in
addition to an extensive online portfolio of services, which include; fixed odds
sports betting, poker, fixed odds games, casino, bingo, financial trading,
lotteries, skill gaming and auctions.

“We are delighted to welcome Boss Media to our stable of top class software
partners, with their strong European heritage and professional attitude we are
looking forward to a long and successful partnership,” says Graham Keating, Head
of Casino and Games at PaddyPower.


For further information, please contact:
Michael Hallén, President and CEO, Boss Media AB (publ), telephone: +46 (0)470
70 30 00 
e-mail: michael.hallen@bossmedia.se.


Boss Media AB (publ) is one of the world's leading independent and total
suppliers of systems for digitally distributed gaming entertainment. Boss Media
develops gaming system solutions for such distribution channels as personal
computers/Internet, interactive gaming terminals and digital- TV. Licensees are
offered a customized gaming system, an integrated payment system and operator
related services. The Boss Media-share is listed on the OMX Nordic Exchange list
(Small Cap/IT). More information about Boss Media is available at
www.bossmedia.com