SmallCap Sentinel: Standing in the Path of a Trend


IRVINE, Calif., Aug. 16, 2007 (PRIME NEWSWIRE) -- "It seems of late that the news is peppered with information that exults Sweet Success's (OTCBB:SWTS), business plan," stated SmallCap Sentinel analyst D.R. Clark. "The Texas-based maker of a line of innovative health and wellness beverages might just be in the right place at the right time. It appears to be one of those rare events in the stock market where a company simply finds its business plan smack-dab in the middle of a trend...or two."

"For example, the recent controversy regarding the deleterious effect of bottled water on the environment makes Sweet Success's eco-friendly packaging appropriate for the delivery of a beverage line," Clark added. "In fact, a recent New York Times article titled 'Water, Water Everywhere, But Guilt by the Bottleful' highlighted the same objectives as the Sweet Success business plan as the author focused on the issues surrounding beverages made from packaging that is detrimental to the environment."

"Recent anti-bottled water initiatives by authorities in San Francisco, Salt Lake City, Minneapolis and more appear to be the first steps in a larger movement," Clark added.

"And now, the liquid contents of Sweet Success's packaging may find a broader market as well," Clark noted. "The company's diabetic-friendly beverage GlucaSafe(tm) which has been a sales-blazer in Internet venues like Amazon.com, may also find a home in schools across the nation where new initiatives target juvenile diabetes and diabetics. It was announced recently in Oakland that under a legal settlement, schools in California will be required to have someone available who has been trained to assist diabetic children. This is yet another step in recognition of the enormity of the diabetic issue that Sweet Success endeavors to improve."

A comprehensive report focusing on beverage maker Sweet Success Enterprises, and of interest to investors in Hansen Natural Corporation (Nasdaq:HANS), The Coca Cola Company (NYSE:KO), and eFoodSafety.com (OTCBB:EFSF) has been published by financial courier StockUpTicks.com and is available free of charge to the general public.

To view the report in its entirety, please visit: http://stockupticks.com/profiles/5-2-07.html

San Antonio-based Sweet Success Enterprises, Inc. acquired Nestle's original Sweet Success(tm) brand in 2002 and has re-launched a product line to tap into the rapidly growing demand for convenient and nutritious functional beverages.

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These statements have not been evaluated by the FDA. Sweet Success products are not intended to diagnose, treat, cure or prevent disease.

Statements herein contain forward-looking statements and are subject to significant risks and uncertainties affecting results. SmallCap Sentinel/StockUpTicks.com are properties of Market Pathways Financial Relations Inc. (MP). MP provides no assurance as to the subject company's plans or ability to effect proposed actions and cannot project capabilities, intent, resources, or experience.

All information contained herein is based upon sources believed to be reliable but no representation is made as to accuracy or completeness. This report is neither a solicitation to buy nor an offer to sell securities but is rather a paid advertisement provided for information purposes only and should not be used as the basis for any investment decision. MP isn't an investment advisor and this report isn't investment advice. MP has been paid 325,000 restricted shares by Sweet Success for preparation/distribution of this report and other advertising services over a six-month period. This constitutes a conflict of interest as to MP's ability to remain objective in communication regarding the subject company.



            

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