Solna, Sweden, 20 August 2007. 24hPoker separates its operations in a business
to business company, 24hPoker Holding AB, and a new business to consumer
company, 24hPoker.com. 24hPoker has also signed a letter of intent with
Martinspoker.com regarding the incorporation of Martinspoker.com and
Staffpoker.com into the new business to consumer company, which shall operate
these strong brands.
The new company will include some of the most established brands in the
Scandinavian online gaming market: 24hPoker.com, Martinspoker.com,
Staffpoker.com and Danepoker.com. Through coordinated marketing activities the
brands will become even more competitive and 24hPoker.com can grow in an
organization fully focused on the consumer. The gaming operations will be
operated by a subsidiary in Malta. 24hPoker Holding AB will be the majority
shareholder in the company, but will not be operative.
"This separation of business activities enables 24hPoker Holding AB to focus on
strengthening its position as a business to business gaming supplier, which
makes the offer clearer for both customers and the financial market.
Simultaneously 24hPoker.com's potential can be fully developed, which will show
in the results going forward," says Peter Åström, CEO 24hPoker Holding AB.
"With these brands targeting different segments of the market we will become a
leading player in Scandinavia and have a stabile platform for expansion to new
markets in Europe and the rest of the world. At the same time we achieve
synergies as the merged organization becomes more efficient and focused," says
Claus Nielsen, CEO Martinspoker.com.
For more information about 24hPoker, please contact:
Peter Åström, CEO, 24hPoker, +46 73 600 85 01
Pia Rosin, Corporate Communications Director, 24hPoker, +46 70 753 22 46
Claus Nielsen, CEO Martinspoker.com, +46 737 890 616
About 24hPoker
24hPoker Holding AB is a Swedish gaming group that develops proprietary
software systems for online gaming operations through its subsidiaries 24hPoker
AB and B2B Poker AB and operates one of the world's largest poker networks,
24hNetwork. 24hPoker launched online poker in 2001 and conducts gaming
operations via foreign subsidiaries. The Group also sells and develops turnkey
gaming platforms for players that want to conduct gaming operations under their
own brand via 24hNetwork. 24hPoker Holding AB is traded on First North and the
company's certified Advisor is Remium AB.
www.24hpoker.se
