Interim Report JANUARY - JUNE 2007

Interim Report JANUARY - JUNE 2007

• Net sales of SEK 167.0 M (170.3)

• Result after tax of SEK -14.9 M (-37.1)

• Result per share of SEK -0.01 (-0.05)

• Orders received SEK 236.4 M (189.6)

• Gross margin improved to 28 (16) percent

• Operating result of SEK -13.9 M (-35.3), an improvement of 61 percent

• Liquid funds of SEK 52.5 M (29.0)

• Pricer wins new roll-out for about 100 stores in Japan

• Pricer and Ishida sign license agreement for cooperation in the development of
the new generation wireless graphic displays. SEK 14 M was received in April as
a first payment for this license

Subsequent events

• Pricer appoints Charles Jackson as new CEO from September 1

Synergies and restructuring plan expected to save SEK 25 M per year
For further information, please contact:
Jan Forssjö, President and CEO Pricer AB: +46 8 505 582 00

Pricer AB (publ)
Bergkällavägen 20-22
SE-192 79 Sollentuna
Sweden


Website: www.pricer.com  
Telephone: +46 8 505 582 00
Corporate Identity number: 556427-7993 

The information provided herein is such that Pricer AB (publ) is obligated to
disclose pursuant to the Securities and Clearing Operations Act (SFS 1992:543)
and/or the Financial Instruments Trading Act (SFS 1991:980). Submitted for
publication at 09:45 a.m on august 23rd, 2007.

Pricer provides the retail industry's leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing product information on the shop floor.
The platform is based on a two-way communication protocol to ensure a complete
traceability and management of resources. The Pricer system significantly
improves consumer benefit and store productivity. 

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has over 3,100 installations across three
continents with approximately 60 % market share. Customers include many of the
world's top retailers and some of the foremost retail chains in Europe, Japan
and the USA. Pricer, in co-operation with qualified partners, offers a totally
integrated solution together with supplementary products, applications and
services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com