SOYO Sponsors Thales Leites in UFC 74 on August 25, 2007

Also KnockOut Radio and Randy 'The Natural' Couture to Give Away a SOYO TV


ONTARIO, Calif., Aug. 24, 2007 (PRIME NEWSWIRE) -- SOYO Inc. (OTCBB:SOYO), an innovative provider of computer, consumer electronics and broadband telecommunications products, today announced that it will sponsor Thales Leites in his upcoming fight against Ryan Jensen in UFC 74. Also at UFC 74 either before his fight or after, Randy "The Natural" Couture will be the guest host of KnockOut Radios, sponsored by SOYO, TV Give Away. The winner will receive a 42" LCD TV.

Edward O'Brien, Director of Marketing for SOYO said, "We are looking forward to this fight, as it will bring a considerable amount of exposure for SOYO. To date, SOYO has seen over 140 minutes of live airtime and been seen by millions of live and at-home viewers worldwide. We are looking forward to continuing our exposure with this upcoming fight."

Thales Leites said, "I think it's great that there are companies like SOYO who lend their support to fighters, and I am very happy for SOYO's support. This is going to be a good fight, and I feel like I'm ready for it. I am planning on coming out and doing what I need to do to win."

The fight will air live on IN Demand, Dish Network and Direct TV Pay-Per-View at 10 p.m. Eastern and 7 p.m. Pacific as a part of the Couture vs. Gonzaga card.

About The Ultimate Fighting Championship

The Ultimate Fighting Championship(r) brand is the world's leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., the UFC(r) organization produces approximately twelve to fourteen live pay-per-view events annually that are distributed through cable and satellite providers. In addition to its U.S. distribution, UFC fight programs are distributed throughout the world including broadcast on WOWOW, Inc. in Japan, on MAIN EVENT in Australia, Globosat in Brazil and Bravo and Setanta PPV in the United Kingdom. For more information, or current UFC fight news, visit www.ufc.com or uk.ufc.com or www.ufcespanol.com.

About SOYO Inc.

SOYO Inc. is an innovative provider of consumer electronics such as LCD Monitors, LCD Televisions, Bluetooth, Portable Storage, LCD Furniture and broadband telecommunications products and services. Headquartered in Ontario, California, with additional sales offices in South America, SOYO Group sells its products through an extensive network of authorized distributors, resellers, system integrators, VARs, retailers, mail-order catalogs and e-tailers. Products are sold under the SOYO, Dragon, Onyx, Dymond, Honeywell, Le Vello, and Prive brand names. For more information, please visit http://www.soyogroup.com.

"Safe Harbor" Statement

The information in this news release includes certain forward-looking statements that are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including statements to the future financial performance of the company. The words "plan," "confident that," "believe," "scheduled," "expect," or "intend to," and similar conditional expressions, are intended to identify forward-looking statements within the meaning of the Securities Act of 1933, as amended. Such statements are subject to certain risks and uncertainties and actual results could differ materially from those expressed in any of the forward-looking statements. Although the company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will prove to be correct. Factors that could cause results to differ include, but are not limited to, the availability of components and successful production of the company's products, general acceptance of the company's products and technologies, successful performance of internal plans, product development and acceptance, the impact of competitive services and pricing, general economic risks and uncertainties, and various other information detailed from time to time in the company's filings with the United States Securities and Exchange Commission. The company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof. Please refer to the company's filings at http://www.sec.gov.

Third-party statements contained herein and information contained on any third-party Web site are not endorsed by or adopted by the company, nor has their accuracy been verified by the company.



            

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