Protocall's TitleMatch and UTV Motion Pictures Plc Sign DVD On-Demand Deal

TitleMatch to Distribute Movies From the UTV Motion Pictures Library


COMMACK, N.Y., Aug. 27, 2007 (PRIME NEWSWIRE) -- TitleMatch Entertainment Group, a subsidiary of Protocall Technologies Incorporated (OTCBB:PCLI) and developer of the world's first CSS enabled DVD on-demand service for retailers and e-tailers, today announced an agreement with UTV Motion Pictures Plc (LSE:UTVM), Asia's leading film studio for Hindi Films from India.

The agreement calls for films from the UTV Motion Pictures library such as National Award winner & BAFTA nominated Rang De Basanti, Khosla Ka Ghosla, Taxi 9211, Life in a. Metro, and Parineeta, to be available on the TitleMatch DVD On-Demand service.

UTV Motion Pictures is a major international producer and distributor in the multi-billion dollar market for films from India. UTV collaborates with top Hollywood studios such as Fox Searchlight, 20th Century Fox, and Will Smith's Overbrook Entertainment and maintains strong talent relationships with many well known directors, producers and actors including Mira Nair, M. Night Shayalaman and Will Smith.

In recent months TitleMatch has amassed one of the largest selections of movies from India for burn on-demand production at retail stores.

"We think TitleMatch is at the forefront of a very exciting new distribution model that can substantially increase availability of our movies in the U.S. retail market," said Lokesh Dhar, Vice President, UTV Motion Pictures USA. "Major retailers can use the TitleMatch service to tailor product selection by region or even by individual store location, which is ideal for us."

"UTV is a major force in the multi-billion dollar market for Hindi and region specific movies from India," said Syd Dufton, President of TitleMatch Entertainment Group. "We believe there is a tremendous revenue opportunity with UTV in many geographic markets throughout the United States where demand is particularly strong for movies from India. We are thrilled to be working with UTV and to make their movies available through the TitleMatch DVD on-demand service."

The TitleMatch DVD On-demand service lets movie studios and retailers burn video content directly in stores and at website distribution centers at the time orders are placed. At retail stores, consumers can browse and select available products from multi-media touch-screen display terminals located on the sales floor. Orders are produced behind the counter on the TitleMatch Factory by store personnel in minutes. For online orders, consumers browse and select available titles from an etailer's website with orders produced on the TitleMatch Factory at distribution centers or store locations.

About UTV Motion Pictures

UTV Motion Pictures Plc, listed on the AIM London Stock exchange, is a wholly owned subsidiary of UTV Software Communication Limited (UTV-India) which is a company incorporated in India. UTV Motion Pictures Plc houses the movie production and distribution business that includes Hindi movies, Indian regional language movies, Hollywood movies and animation movies (international and Indian) for the entire UTV group. The Company is a strong player in Indian and International cinema with the success of movies such as Rang De Basanti, Khosla Ka Ghosla, Metro, The Namesake and I Think I Love My Wife, along with international tie-ups such as a two-movie deal with Will Smith's company and Night Shyamalan's The Happening. For more information log onto www.utvmotionpictures.com.

About UTV Software Communications Ltd.

UTV Software Communications Ltd. is India's foremost Media and Entertainment Company with leadership position in 4 Verticals that includes Motion Pictures, Broadcasting, TV Content and Interactive (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange along with the Motion Pictures business being listed on the AIM, London Stock Exchange. Walt Disney Inc. holds a strategic stake in UTV. It has subsidiaries with offices across India, the U.K. and USA. More information on the group is available at www.utvnet.com.

About TitleMatch Entertainment

A division of Protocall Technologies Incorporated (OTCBB:PCLI), TitleMatch Entertainment Group is the innovator of on-demand content distribution. Its flagship TitleMatch DVD On-Demand(tm) service allows retailers to burn brand-name CD and DVD products at their stores and website distribution centers. The company's proprietary systems enable retailers to reduce their reliance on costly physical inventory, expand their selection of products, eliminate shrinkage and out-of-stock situations, speed time to market for new products and improve their operating margins with minimal space requirements. In January 2007, TitleMatch unveiled a first of its kind DVD On-Demand service with CSS (Content Scramble System) encryption, the same content protection scheme used on mass-produced discs and incorporated into all DVD players. Visit www.TitleMatch.com for more information.

This news release along with other investor information about Protocall Technologies is available at http://www.agoracom.com/IR/Protocall. To receive future news releases or request further information about Protocall Technologies, please email PCLI@agoracom.com.

The information contained in this news release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in these statements. Forward-looking statements regarding the timing of developing, testing and releasing existing and new products, of marketing and selling them, of deriving revenues and profits from them, as well as the effects of those revenues and profits on the company's margins and financial position, are uncertain because many of the factors affecting the timing of those items are beyond the company's control.


            

Contact Data